Tana Water

January 17, 2011 03:30 ET

The T6 Water Dispenser Goes Social

LONDON, UNITED KINGDOM--(Marketwire - Jan. 17, 2011) - Tana Water, the team behind the T6 Water Dispenser, the new gadget that combines both a kettle and a water cooler, is using social media to help launch the product into the UK.

The T6 office and home water dispenser has a Facebook fan page [facebook.com/t6water], a Twitter account [twitter.com/t6water], and a YouTube channel displaying promotional videos and the latest TV advertising [youtube.com/t6waterdispenser].

The T6 also has its own Picasa and Flickr photo sharing accounts, a presence on sites like hubpages.com and squidoo.com and is bookmarked in the main social bookmarking websites. The social media push follows a revamp of its website www.t6water.co.uk.

Named the T6 because its makers regard it as the sixth indispensible kitchen appliance, it sits on a counter top and delivers filtered chilled, ambient, hot and boiling hot water at the touch of a button. An on-board computer regulates all four temperatures and as it is mains fed, there is an instant supply, with no waiting for the kettle to boil or water to cool.

Manufacturer Tana Water expects the T6 to replace traditional kettle and water cooler in homes and offices around the UK. Agneta Sjödin, marketing director, said: "Brands using social media are seen as fresh, and we are a fresh brand delivering fresh-tasting water."

The target markets for the T6 are style and eco-conscious home owners and small to medium sized businesses. Social media was considered the perfect environment to start a conversation and show off the T6's features.

Nick Heane, managing director at Tana Water, said: "The T6 means no standing by the kettle waiting for it to boil and no need to spend money on bottled water - tap water costs 1p a litre compared to an average price of 73p a litre for bottled water in the UK."

"People are sometimes put off drinking tap water because it can taste funny – the T6's triple filtration system deals with that and the result is great tasting water without the environmental impact of bottled water."

The T6 has an LCD screen, sleep and standby modes and comes in 12 different colour schemes to fit any decor. It is approved under the Water Regulation Advisory Scheme.

For more details about how can you own a T6, please visit: http://www.t6water.co.uk.

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