The TAS Group

August 17, 2011 09:00 ET

The TAS Group Announces Inaugural Dealmaker Velocity Conference

Seth Godin and Anne Mulcahy to Present on the Need to Sell Smarter and Manage Better in Today's Economy at Event Scheduled for October 13th and 14th in New York City

SEATTLE, WA--(Marketwire - Aug 17, 2011) - The TAS Group (, the world leader in intelligent sales performance automation, today announced the first Dealmaker user conference to be held in New York October 13-14, 2011.

Dealmaker Velocity ( is being organized by the creators of Dealmaker, The TAS Group, whose unique value to sales organizations is the result of combining two disciplines; intelligent software applications and deep sales methodology expertise. According to the Aberdeen Group, customers of The TAS Group realize 21 percent greater quota attainment. Joining The TAS Group in presenting innovative sales effectiveness solutions at Dealmaker Velocity are Dealmaker partners Huthwaite Inc., InsideView, Datahug, Sirius Decisions, and the Sales Management Association.

At Dealmaker Velocity you will discover solutions and best practices to:

  • Increase sales win rate and deal value with effective opportunity management and automated deal coaching
  • Shorten the sales cycle and gain control of the buying process with effective sales process design
  • Maximize penetration in key accounts with strategic account planning and customer collaboration
  • Get sales forecasts you can bank on and a sales pipeline you can believe through predictive analytics
  • Achieve continuous sales performance improvement through embedded learning
  • Increase usage of Dealmaker and TAS methodology and improve CRM adoption

Dealmaker Velocity brings together a stunning list of speakers, the entire Dealmaker community, and deep-dive expert sessions. Speakers include:

Seth Godin, one of the world's leading marketing minds, and Anne Mulcahy, ex CEO of Xerox, and chairman of Save the Children, will take the stage to discuss how selling smarter and managing better is critical to survive and thrive in today's fast-moving and ever-changing economy, and meet or exceed revenue and profitability goals.

Donal Daly, CEO of The TAS Group and the visionary behind Dealmaker, is credited with changing the conversation in the sales effectiveness industry. He will discuss the current state-of-the-art and share ideas on the future of sales.

Umberto Milletti, CEO and founder of InsideView, has been a thought leader in the convergence of technology and content for 10 years. Umberto will present his perspective on how Social Selling can help you change the sales game.

Bruce Wedderburn, EVP Channel and Enablement at Huthwaite will use practical examples to debunk the myth that bigger is always better when it comes to sales pipelines.

Connor Murphy, is CEO of Datahug, a business relationships software company. Did you know that the most valuable networking information is just sitting there, right in front of you, right inside your company? Connor will show you how to unlock that value -- in just two minutes.

Jim Ninivaggi is research director at SiriusDecisions. Jim will leverage his 20 years of hands-on sales enablement experience to give an overview of the state of the market and to show how to use data, knowledge and insight to improve sales performance and drive ROI.

These sessions are complemented by presentations from Dealmaker customers who will tell their experiences of how they applied Dealmaker to increase their revenue and profitability achievement -- by as much as 400 percent.

For practical day-to-day actionable ideas, technology and sales methodology experts will provide nuts-and-bolts sessions on topics including: sales forecasts you can bank on, maximizing implementing success, customer collaboration, embedded learning for continuous sales improvement, tuning Dealmaker to your business, automated deal coaching, effective opportunity management, sales and buying process alignment, maximizing CRM adoption, and strategic account management.

For more information, or to register for Dealmaker Velocity, visit

All companies and products listed herein are trademarks or registered trademarks of their respective holders.

About Dealmaker
Dealmaker intelligent software helps you sell smarter and manage better. Real-time automated deal coaching, sales process, deep methodology, and smart reasoning, deliver predictable improved sales results. It can be delivered as separate application or can be integrated with, Microsoft Dynamics CRM, Oracle CRM On Demand, Oracle's Siebel CRM and SAP CRM, or through the Dealmaker API with any third party software application.

About The TAS Group
We help our customers to sell smarter and manage better. According to the Aberdeen Group, customers of The TAS Group realize 21 percent greater quota attainment -- we think that this is pretty good! Our unique value is the result of combining two disciplines; (1) intelligent software applications, and (2) deep sales methodologies. Innovation is at the core of our efforts and the Dealmaker® intelligent software application is the engine driving revenue growth for our customers.

In concert with our customers, and augmented by the vision of our leadership, our Customer Success Charter ensures that we deliver superior and sustained customer value. We have helped more than 850,000 sales professionals in more than 65 countries; from small private companies to market leaders like Xerox, Kodak and Alcatel Lucent.

Delivering sustained customer value is our passion. Our approach is different -- and not for everyone. We believe traditional approaches to sales training are fundamentally flawed and, on their own; do not deliver sustained customer value.

One last point to consider -- we are the only company in our market with our own methodology and technology R&D center. Our R&D center is in Dublin, Ireland where we invest millions of dollars annually in continuous customer-focused innovation (and a few radical ideas). The company's HQ is in Seattle, and we have a large presence in Atlanta, as well as satellite offices around North America. Internationally, our major offices are in Reading, England and Dublin, Ireland, though we have a presence in most major economies around the world.

Contact Information

  • For further information, please contact:
    Suzanne Rabauer
    Email Contact