The TAS Group

September 09, 2009 09:00 ET

The TAS Group Appoints Nicky Hartery to Board of Directors

Former VP Dell, EVP Eastman Kodak Joins Sales Performance Automation Leader

SEATTLE, WA--(Marketwire - September 9, 2009) - The TAS Group, the world leader in Sales Performance Automation, today announced the appointment of Nicky Hartery to its Board of Directors.

Mr. Hartery is president and CEO of Prodigium, a high-end consulting company. Previously, he served as vice president of Manufacturing and Business Operations for Dell Inc.'s Europe, Middle East and Africa (EMEA) Operations from 2000 to 2008.

"Nicky is globally recognized as an innovative thinker and outstanding business leader. During his time at Dell, Kodak, and Verbatim, his record has been exceptional, in positioning and growing global companies," said Donal Daly, CEO of The TAS Group. "We are proud that he has chosen to serve on the Board of The TAS Group alongside the other global companies he serves. Nicky's extensive business management, sales, marketing and operational experience has already added significant value to the company."

The TAS Group was formed in July 2006 when Select Selling Ltd. -- a software-based sales methodology company -- acquired OnTarget, the sales methodology division of Oracle and the creator of Target Account Selling, the world's most successful sales methodology. Less than 18 months later, The TAS Group achieved primary positioning in ES Research's ESR/Arena™ Chart, which positions sales effectiveness providers.

"The TAS Group is solving the most important challenge that all companies face today, and that is growing revenue," said Hartery. "The company has a unique blend of intelligent technology and advanced sales methodology in its Dealmaker Sales Performance Automation platform that's delivering dramatic value to customers all over the world today, and that I truly believe every company needs. I'm very pleased to be joining the Board of The TAS Group, and looking forward to contributing in any way I can."

Before Dell, Hartery was an executive vice president at Eastman Kodak and CEO and president at Verbatim Corporation. He has served as a non-executive on the Board of CRH plc, the international buildings materials leader, since 2004 and its Senior Independent Director. CRH plc is listed on the ISE, LSE and NYSE with a market capitalization of in excess of EUR 10Bn. CRH employs 93,000 employees in 3,700 locations around the globe. Hartery has been a Non-Executive Director of Eircom, Ireland's premier telecommunications provider, since March 2009. He is a Chartered Engineer, Fellow of the Institute of Engineers of Ireland (C.Eng. F.I.E.I.), an Electrical Engineering graduate from University College Cork, Ireland and holds an MBA from the University College, Galway, Ireland.

About The TAS Group

The TAS Group provides Sales Performance Automation to companies that want to achieve sustained, predictable and profitable revenue growth. It exists to guide and motivate global sales teams to win profitable business faster from target customers through a combination of methodology, process and technology. The TAS Group has helped over 650,000 sales professionals succeed and has global presence serving organizations in all major global economies with native language speaking, culturally attuned sales effectiveness experts, and solutions available in up to 14 languages. The TAS Group delivers proven sales methodology and process with its Dealmaker on-demand sales performance automation platform, which integrates with popular CRM products from, Oracle, and Microsoft. The TAS Group hosts and moderates the Sales 2.0 Network (S20N,, a global, virtual thought leadership forum to discuss issues relevant to sales professionals in a Web 2.0 world. The only sales effectiveness organization with continuous multi-million dollar investment in its own methodology and technology R&D center, The TAS Group is headquartered in Seattle, with international headquarters in Dublin, Ireland, and Reading, England. Visit

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Contact Information

  • For further information, please contact:
    Steve Stratz
    Illuminate Public Relations for The TAS Group
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