BOSTON, MA--(Marketwire - November 11, 2008) - Meeting publication deadlines has always been
mission critical for the technical publications department, but technical
communicators today are faced with growing pressure to better respond to
customer and market demands.
A recent research report by Aberdeen Group, a Harte-Hanks Company
(
NYSE:
HHS), finds that while responding to these demands is often a top
priority for technical communications many organizations still struggle
just to meet publication deadlines, while other organizations are
excelling, delivering more to customers, on schedule and within budget.
Complimentary access to this study can be obtained for a limited time at:
http://www.aberdeen.com/link/sponsor.asp?cid=4199.
"Meeting documentation deadlines is often not optional, and organizations
will do whatever it necessary to keep to them, which can cause other
concerns to fall by the wayside," observes Chad Jackson, Vice President of
Product Innovation & Engineering at Aberdeen. "By contrast, the
Best-in-Class meet 95% of their publication targets, while simultaneously
meeting authoring budgets, translation cost targets, and document quality
targets on a 95% average."
David Houlihan, Research Associate in Product Innovation & Engineering,
adds, "The success of these leaders doesn't depend on strategy, but more
often execution. Like many organizations, they are adopting a topic-based
authoring approach to improve the efficiency through content reuse."
Aberdeen's study "DITA and the Technical Communicator's Transformation"
identifies how, with the right approach, topic-based authoring can enable
technical communicators to do more than satisfy deadlines, including the
ability to lower translation costs, improve the quality of documentation
and deliver technical communications to customers that want them. This
report outlines the path leading performers take to transform the
performance of the technical publications department.
To learn how visit:
http://www.aberdeen.com/link/sponsor.asp?cid=4199.
Complimentary access to this report is made available due in part by the
following underwriters: Adobe, Beetext, and Star Group.
For access to additional complimentary Product Innovation and Engineering
Research, visit
http://research.aberdeen.com/index.php/Product-Innovation-and-Engineering/.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen™ for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen
http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to
http://www.harte-hanks.com.
© 2008 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
David Houlihan
Aberdeen Harte-Hanks
(617) 854-5341
david.houlihan@aberdeen.com