SOURCE: Aberdeen Group

November 11, 2008 11:00 ET

The Technical Communications Transformation: Get Past the Deadline Crunch

Research Reveals How Leading Companies Realize the Full Potential of Topic-Based Authoring

BOSTON, MA--(Marketwire - November 11, 2008) - Meeting publication deadlines has always been mission critical for the technical publications department, but technical communicators today are faced with growing pressure to better respond to customer and market demands.

A recent research report by Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), finds that while responding to these demands is often a top priority for technical communications many organizations still struggle just to meet publication deadlines, while other organizations are excelling, delivering more to customers, on schedule and within budget. Complimentary access to this study can be obtained for a limited time at:

"Meeting documentation deadlines is often not optional, and organizations will do whatever it necessary to keep to them, which can cause other concerns to fall by the wayside," observes Chad Jackson, Vice President of Product Innovation & Engineering at Aberdeen. "By contrast, the Best-in-Class meet 95% of their publication targets, while simultaneously meeting authoring budgets, translation cost targets, and document quality targets on a 95% average."

David Houlihan, Research Associate in Product Innovation & Engineering, adds, "The success of these leaders doesn't depend on strategy, but more often execution. Like many organizations, they are adopting a topic-based authoring approach to improve the efficiency through content reuse."

Aberdeen's study "DITA and the Technical Communicator's Transformation" identifies how, with the right approach, topic-based authoring can enable technical communicators to do more than satisfy deadlines, including the ability to lower translation costs, improve the quality of documentation and deliver technical communications to customers that want them. This report outlines the path leading performers take to transform the performance of the technical publications department.

To learn how visit: Complimentary access to this report is made available due in part by the following underwriters: Adobe, Beetext, and Star Group.

For access to additional complimentary Product Innovation and Engineering Research, visit

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to

© 2008 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897

Contact Information