SOURCE: Vistaar Technologies

Vistaar Technologies

November 26, 2012 11:09 ET

The Terlato Wine Group Selects Vistaar to Manage Distributor Pricing

Leading Luxury Wine Company the Latest Addition to Vistaar's Significant Portfolio of High-Profile Companies in the Beverage Alcohol Industry

PARSIPPANY, NJ--(Marketwire - Nov 26, 2012) -  Vistaar Technologies, Inc., a leading provider of price management solutions, today announced that The Terlato Wine Group has selected the company's pricing solution to optimize distributor price management throughout its organization. Founded in 1955, Terlato is a leading importer, marketer and producer of luxury wines that are sold across the globe. They represent more than 50 brands spanning the world's finest wine regions, varietals and styles. 

"We were deeply impressed with the extensive beverage alcohol pricing expertise and technological innovation Vistaar demonstrated during our selection process," said Bill Terlato, CEO of The Terlato Wine Group. "That, coupled with the company's experienced personnel, structured deployment playbook and incredibly fast delivery timetables made Vistaar the best choice when it came to our pricing strategy initiatives."

Rapidly deployable, Vistaar's pricing solution is specifically designed to address the needs of the beverage alcohol industry, including support for its inherently complex distribution channels and the unique state laws that govern the distribution and sale of alcoholic beverages. The Vistaar Distributor Price Management solution combines price and promotion optimization with a mechanism for implementing pricing strategies into the market in a single platform. This enables better management and visibility of the ripple effects throughout the three-tier beverage alcohol distribution network. Vistaar delivers short-term measurable business benefits and establishes the foundational pricing infrastructure needed to grow the business over time.

"We are pleased to add a prestigious company such as Terlato to our rapidly growing portfolio of beverage alcohol customers," stated Paul Greifenberger, senior vice president of sales at Vistaar. "Optimal pricing for beverage alcohol requires flawless integration of analytics and execution in order to be most effective for field sales and headquarters users. Our extensive experience with market leaders in the beverage alcohol industry has enabled us to continually develop a robust price and promotion solution designed to meet the unique industry challenges these companies face. We look forward to working with another world-class beverage alcohol company such as Terlato as they seek to improve their pricing strategies and ability to execute."

About The Terlato Wine Group
The Terlato Wine Group ( comprises several businesses specializing in the marketing and production of exceptional wines. Owned and operated by the Terlato family for four generations, the group also includes the family's winery investments and partnerships in some of the world's most esteemed wine regions, including: Napa Valley; Sonoma County; Santa Barbara County; Victoria, Australia; the Rhone Valley in France; and Montalcino, Italy.

The Terlato Wine Group's portfolio of brands includes: Napa Valley: Chimney Rock, EPISODE, Galaxy, Jack Nicklaus Wines, Luke Donald Collection, Markham Vineyards, Quickfire, Rutherford Hill, Tangley Oaks and Terlato Family Vineyards; Sonoma County: Alderbrook, Giarrusso, Hanna, Hideaway Creek, Rochioli, The Federalist and Terlato Family Vineyards; Santa Barbara County: Sanford and Tangley Oaks; California Appellation: Glass Mountain, Greystone Cellars and Seven Daughters; Oregon: Sokol Blosser; Italy: Berlucchi, Ca' Marcanda (GAJA Toscana), Fizz56, GAJA, Il Poggione, Mazzoni (Toscana), Santa Margherita, Tiramisú, Torresella and Distillatori Nonino (Grappa); France: Champagne Bollinger, Château de Sancerre, Chateau-Timberlay, M. Chapoutier, Domaine Chanson, Langlois-Chateau, MARIUS, Mischief and Mayhem; Austria: Kracher; Australia: Domaine Terlato & Chapoutier, The Lucky Country and Two Hands; Argentina: Cuarto Domino and Tamari; Chile: Lapostolle; Canada: Peller Estates Icewine; Greece: Boutari; Mediterranean: Elios; New Zealand: Wairau River; South Africa: Anthonij Rupert, Ernie Els Wines, Guardian Peak and Rust En Vrede; Japan: Shimizu-no-mai Sake.

About Vistaar Technologies, Inc.
Vistaar is a leading provider of price management solutions that enable companies to achieve pricing best practices through price analytics, price optimization, price list management and deal management. Our technology transforms pricing operations into a strategic advantage for some of the world's largest manufacturers, distributors and service providers. For these companies, Vistaar pricing solutions drive measurable price and margin improvements to deliver profitable growth and maximum shareholder value. Vistaar's operations include six offices across North America, Europe and Asia. For more information, visit our website ( or contact us at +1-973-581-6300.

Contact Information

  • Press Contact:
    Erin Hatfield
    DPR Group, Inc.
    (919) 896-7826
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    Company Contact:
    Timothy Andreae
    Vistaar Technologies, Inc.
    (617) 467-4839
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