October 12, 2010 16:07 ET

The Thrill of Protecting

AXA Art Lounge at Art Toronto 2010 brings awareness to the importance of protecting cultural artifacts

TORONTO, ONTARIO--(Marketwire - Oct. 12, 2010) -

Editor's Note: There is a photo associated with this press release.

During Art Toronto 2010, global art insurance specialist, AXA Art will direct its planned visual presentation, "The Thrill of Protecting" to some of the most unlikely claims events that can take place and the benefits of protecting art and collectibles through art insurance products and services. To reinforce the company's message, on view at the AXA Art Lounge during the fair will be "Piaza d'Italia" by Gorgio De Chirico. The painting was destroyed by an out of control demolition wrecking ball that pierced through the wall of an adjacent sitting room and through the centre of the art work, rendering it a total loss. The presentation begs the question, is your art collection insured? 

"Christiane Fischer, President and CEO of AXA Art's North American operations, commented "With more than 40 years experience as a global art insurance specialist, we have experienced some of the most unbelievable claims events, some were avoidable others not, that resulted in damages and losses of valuable works of art. Accidents do happen", she continued. "When they occur, it is of the utmost importance that clients have a responsive and knowledgeable insurance partner to manage an efficient claims process ---from evaluating the damage to organizing for recovery, restoration and compensation", Fischer concluded.

AXA Art's business models calls for assisting clients in all aspects of managing their collections. Part of the company's strategic focus involves using its presence at art market events to share lessons from its past experiences, highlight up to date measures in caring for art and collectibles and to demonstrate the benefits of protecting collectors' investments in treasured items through art insurance.

Ann-Louise Seago who leads AXA Art's Canadian operations emphasized the company's commitment to being an available knowledge-based resource for collectors. "We are mindful that collecting art represents a person's passion and this consideration carries over into our daily work", Seago said. "Our presence at Art Toronto offers the opportunity to curate presentations to educate collectors about available options to protect their financial and emotional investments in visual art and collectibles".

As part of its cultural programming to engage new and young collectors, Art Toronto will host a panel at the fair on Friday October 29th at 6:00 p.m. entitled "Buy early, Buy Young. The discussion is intended to demystify the practice of collecting and to introduce attendees to works of art by dynamic emerging artists. Linel Rebenchuk, Vice President & Director of MMPI Canada commented, "We are pleased that AXA Art will play an important role in bringing insights to inform new collectors as they navigate the international and Canadian art world through Art Toronto".

Art Toronto 2010 runs October 28th through November 1st at the Metro Toronto Convention Centre ( Visitors to Toronto's premier international art market event are invited to visit the AXA Art lounge. On offer will be information on art insurance, risk prevention, conservation and more. 

About AXA Art in Canada

International reach, unrivalled competence and a high quality network of expert partners distinguish AXA Art, the only art insurance specialist in the world, from its generalist property insurance competitors. Over the past 40 years and well into the future, AXA Art has and will continue to redefine the manner in which it serves and services its museum, gallery, collector and artist clients, across North America, Europe and Asia - with a sincere consideration for the way valuable objects are insured and cultural patrimony protected. 

AXA Art services in Canada are provided by AXA Insurance (Canada), that holds an A.M. Best issuer credit rating (ICR) of "a+" and affirmed the financial strength rating (FSR) of A (Excellent) as of June 3, 2010. The outlook for all ratings is stable.

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