SOURCE: Tiny Tower

May 17, 2016 08:00 ET

The Tiny Tower Achieves First-Half Fundraising Success on Kickstarter

The World's Best Premium, Portable & Height-Adjustable Laptop Stand Hits Kickstarter, Raising More Than Half of Its Goal in the First Two Weeks

SYDNEY, AUSTRALIA --(Marketwired - May 17, 2016) - With more than two weeks left to go, the Tiny Tower laptop stand from Sydney-based The Big Tiny Co. has raised nearly $37,000 on Kickstarter -- over half of its $65,000 goal. It was also recently featured in Gizmodo Australia.

"We are thrilled with the success the Tiny Tower has had in its first two weeks on Kickstarter," says industrial designer Matthew Cramsie, co-founder of The Big Tiny Co. "We believe it's catching on because of its unique design -- which helps consumers use their laptops in a healthier, more ergonomic way -- and its superior construction from quality materials. It's like nothing else currently on the market."

After suffering a neck injury caused by nothing more than the daily use of his laptop, Cramsie was inspired to design the Tiny Tower. "In every laptop, the screen is positioned directly above the keyboard, yet our eyes and arms are much further apart. So we end up tilting our heads too far forward, which can add up to 60 pounds of force onto our neck," Cramsie explains. The Tiny Tower laptop stand aims to transform the way consumers use their laptops, providing superior ergonomics and height adjustment in one solidly crafted laptop stand that's portable, easy to use and perfect for creating the ideal workstation in just about any environment.

Some benefits of the Tiny Tower:

  • Height Adjustable: At the push of a button, the Tiny Tower adjusts your laptop to a height that suits you, with 10 different height levels available.
  • Portable: The Tiny Tower folds down in under 10 seconds to a flat unit that's light and easy to carry around. A handy protective sleeve is included, and available separately is the Tiny Tote, a zippered nylon pouch designed to carry the Tiny Tower, wireless keyboard and mouse.
  • Superior Construction: The Tiny Tower is built from quality materials including high-grade aluminum. The Tiny Tower is lightweight but stable and sturdy at all heights, with high-grip non-slip surfaces to ensure the laptop is secure. Parts are precision-machined, bead blasted and anodized, giving them a superior, durable finish.
  • Compatibility: The Tiny Tower is suitable for use with laptops of all makes and models from 11" to 15".
  • Smaller footprint than the laptop itself: The Tiny Tower leaves more room on your desk for other items while maintaining stability.

Orders and contributions are currently being taken on Kickstarter for the Tiny Tower, starting at an introductory price of $69. The Tiny Tower will retail for $129. The campaign is now live and will run through June 3, 2016. Tooling and production for The Tiny Tower is slated to begin in June 2016, and shipping is scheduled to begin in November 2016.

For more information about the Tiny Tower, check out:

Website: http://tinytowerlaptopstand.com/

Kickstarter: http://kck.st/1OdiEvi

Facebook: facebook.com/tinytowerlaptopstand

Twitter: twitter.com/tinytowerstand

Instagram: instagram.com/tinytowerlaptopstand

About The Big Tiny

The Big Tiny Co. is a Sydney-based hardware company established in 2014, and is owned by Matthew Cramsie and Anhtai Anhtuan. The company is committed to offering beautiful, highly functional tools to help people work in a way that doesn't compromise health, wellbeing or convenience. The Big Tiny Co. is making technology better fit your lifestyle, not the other way around. 

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