NEW YORK, NY--(Marketwired - September 07, 2016) - Outbrain today announced the findings of its August 2016 commissioned study, The Total Economic Impact™ Of Outbrain Amplify, conducted by Forrester Consulting on behalf of the premium content discovery leader. The study examines the potential return on investment (ROI) enterprises may realize by deploying Outbrain to drive revenue and sales. Among the reported results it found that 136% ROI was delivered by Outbrain's Amplify Platform.
Forrester interviewed seven existing Outbrain Amplify customers, including a major software company, to better understand Outbrain's benefits and potential to help companies improve consumer engagement and revenue opportunities. These customers used the Outbrain Amplify platform to promote content to meet a range of goals for their marketing campaigns and were combined into a composite organization*, which represents the aggregated feedback and quantified experience captured during the interviews. Prior to Outbrain, a number of these organizations had noticed that their more traditional online advertising channels were growing less effective over time and sought new, more cost effective ways to reach new audiences. Other companies wanted to explore new online channels that could expand their reach or explore new innovations as they invested in new capabilities around Content Marketing.
Forrester Consulting quantified the following benefits for the composite organization from Outbrain Amplify, a discovery platform dedicated exclusively to the distribution of high-quality content, over a six month period:
- Increased Cost Efficiency: 136% ROI
- Incremental Sales: 5,000 sales a month
- Lowest CPA: Outbrain CPA's were 50% lower than display and 20% lower than paid search, on average
- Increased Customer Spend: Customers acquired through Outbrain spent a total of 5% more than the average customer
Beyond the value they quantified, Forrester identified inherent value in Outbrain's Amplify platform in helping businesses distribute content and reach audiences at scale, align content to different stages of the buying process, and access to Outbrain's premium publisher network while driving customer engagement and high value actions, such as conversions. In fact, after executing content marketing campaigns through Outbrain to expand customer reach and drive sales, the composite organization found that on average, they were able to increase their volume of sales with the Outbrain channel driving an average of 5,000 subscription sales a month. At an average customer lifetime value of $207, these subscription sales through Outbrain represent approximately $13.38 million in increased profit over a three-year analysis.
You can download the full study here. Please also see accompanying infographic.
* The composite organisation is representative of a consumer-packaged goods company with an e-commerce division whose annual digital marketing budget is set at 10 million dollars.
Outbrain (www.outbrain.com) is the world's leading premium content discovery platform, bringing personalized, relevant online, mobile and video content to audiences while helping publishers understand their audiences through data. Outbrain serves over 250 billion personalized content recommendations every month and reaches half a billion unique visitors from across the globe.
Outbrain's expansion to some of the web's largest global properties is a reflection of its rapid growth and its successful innovations in supporting a new era of digital publishing. Top-tier premium publications that currently leverage the Outbrain platform include: ESPN, CNN, Le Monde, Fox News, The Guardian, Slate, The Telegraph, New York Post, Sky News and Time Inc.