SOURCE: The Viera Company

The Viera Company

November 25, 2013 09:00 ET

The Town of Viera Kicks Off the Holiday Season With 'Light Up Viera'

Brevard County's Largest Festival Will Feature a 3-D Parade and Holiday Pops Concert

VIERA, FL--(Marketwired - Nov 25, 2013) -  The town of Viera is sponsoring its first ever Christmas parade, 'Light Up Viera,' on Saturday, Nov. 30 at 5:30 p.m. The parade route begins on Breslay Drive and ends at the Space Coast Stadium where a performance by the Brevard Symphony Orchestra rounds out the celebration at 7:45 p.m. The family friendly event welcomes Central Florida residents and visitors to attend at no cost.

'Light Up Viera' will feature the city draped in sparkling lights, Santa Claus arriving on his sleigh, marching bands and professional floats designed by the company known for the outstanding Gasparilla Pirate Fest units. Calvary Chapel of Melbourne is even sponsoring an entire nativity float lead by three live camels and wise men. The parade marks the beginning of the event and leads participants to a triumphant conclusion with a holiday pops concert with the Brevard Symphony Orchestra and a 100 person choir.

"'Light Up Viera' is the largest Christmas festival of this scale in Brevard County and will rival most of Central Florida's holiday celebrations," said Joane Dowd, event architect and CEO of BOF, Inc., the sole contracted event firm for The Viera Company. "It is great way to bring Viera and the surrounding communities together to celebrate the season."

To enhance the parade experience, Viera is providing complimentary 3-D glasses through the month of November. While wearing the glasses, festive images will appear when looking at the lights. The 3-D glasses are available for pick up at the Viera Discovery Center.

For more information on the event, visit or email

About Viera:
Viera is located in the central coastal region of Brevard County, Florida. The master planned community is dedicated to being a vibrant community where people live, work and play. To accomplish this vision, Viera incorporates a balanced mix of residential areas, commercial spaces and community venues in an environmentally sustainable way. To learn more about Viera, visit

Contact Information

  • Media Contact:
    Ashley White
    Uproar PR for Viera
    321-236-0102 x228
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