SOURCE: MicroTrak GPS

August 14, 2007 11:40 ET

The Tracking Corp. (MicroTrak GPS) Announces Newest Partner -- Ethos Group

DALLAS, TX--(Marketwire - August 14, 2007) - MicroTrak GPS (PINKSHEETS: MIOK) Working to provide consumers with the most compelling and state-of-the-art technology whenever and wherever they desire, MicroTrak GPS and The Ethos Group today announced a strategic alliance to deliver the most advanced theft recovery and tracking device available in the automotive retail space.

This August, The Ethos Group made a significant investment increasing their equity position from their previous investment. Ethos Group not only made a sizable capital investment but also will provide access to MicroTrak GPS to their substantial dealer body numbering close to 400 dealers. CEO Jerry Grisaffi stated, "What better way to partner up with another company and have them believe in your company so much they decide to not only contribute a large capital investment, but to also create their own sales channel; it makes all of our hard work defiantly worth it."

Ethos Group

Ethos Group provides consulting, training, staffing assistance and products to automobile dealerships across the United States. Ethos services dealerships and dealership groups ranging in size from selling fewer than 1,000 cars per year, to over 30,000 cars per year.

Ethos Group studies what each dealership does well and then incorporates our training and philosophies to make them even better. The market is ever changing, and we anticipate these changes and prepare for them. Our products and training are driven by an endless attention to detail, and our ability to meet the needs of dealer clients.

MicroTrak GPS

MicroTrak GPS, an operating subsidiary of The Tracking Corporation, is a Dallas-based total-solutions provider, with ventures in the asset tracking and vehicle recovery markets. MicroTrak GPS functions as a multi-faceted corporation focusing on a turn-key approach. This level of dedication provides them with expertise in developing, designing, providing, manufacturing, distributing and servicing GPS technology and products. If you are interested in viewing additional information on The Tracking Corporation, please visit the website at: www.microtrakgps.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This press release may contain certain forward-looking statements within the meaning of Section 27A of the Securities Exchange Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainties.

Although The Tracking Corporation believes the assumptions underlying the forward-looking statements contained herein are reasonable, any assumption could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion should not be regarded as a representation by The Tracking Corporation or any other person that the objective and plans of The Tracking Corporation will be achieved.

Contact Information

  • Contact:
    Tom Calhoun
    214-361-8812