SOURCE: Blackhawk Network

September 01, 2010 09:00 ET

The Twilight Saga: Eclipse MYPLASH Gift Cards Now Available at Gift Card Mall™

Cards Featuring Bella, Edward and Jacob at Safeway Stores Nationwide

PLEASANTON, CA--(Marketwire - September 1, 2010) -  Blackhawk Network, a leading provider of prepaid and financial payments products for consumers and businesses, today announced that MYPLASH MasterCard® prepaid gift cards commemorating The Twilight Saga: Eclipse are available at local grocers across the U.S., including Safeway, Albertsons LLC, Meijer, and Jewel Foods. Consumers will be able to give their friends and family MYPLASH MasterCard prepaid gift cards customized with images of everyone's favorite characters in the Twilight series: Bella, Edward and Jacob. The Twilight movie franchise has grossed over $1.4 billion in worldwide box office ticket sales to date.

"Blackhawk Network is excited to be a part of the Twilight phenomenon by offering our customers The Twilight Saga: Eclipse themed gift cards in our Gift Card Mall," said Talbott Roche, senior vice president of Blackhawk Network. "We are continually looking for ways to provide consumers with new and fun prepaid products, so this partnership with MYPLASH and Summit Entertainment's TWILIGHT film franchise is a perfect fit."

Featuring images of the most popular characters from The Twilight Saga: Eclipse, the cards will be available in denominations ranging from $20 to $500. Additional card designs are scheduled to be released this summer. MYPLASH MasterCard prepaid gift cards can be used anywhere Debit MasterCard cards are accepted. The cards are issued by MetaBank™ pursuant to license by MasterCard International Incorporated. MasterCard is a registered trademark of MasterCard International Incorporated.

About Plastic Cash International, Inc. and MYPLASH Teen Prepaid:
Co-branded with MasterCard and sold online, and in thousands of retail locations nationwide, MYPLASH has distinguished itself from competing prepaid cards with unparalleled distribution, product offerings and consumer loyalty, as well as establishing a way to connect with teenagers. As teens and young adults continue to turn to online outlets for their shopping, banking and gaming, MYPLASH helps to make these activities and purchases safer and easier by maintaining all the advantages of using cash or a checking account, without the associated risks. MYPLASH cards are not linked to personal bank accounts or sensitive information, therefore eliminating overdraft fees, negative balance charges and the risk of identity theft. With exclusive branded content and discounts, MYPLASH truly connects with teens and young adults in a "cool" and relevant way. For parents, MYPLASH finally delivers increased security and convenience with a fresh way to get teens to pay attention to, and manage their finances. MYPLASH Prepaid Cards are developed and marketed by Plastic Cash International, Inc., the largest teen branded prepaid card company in the world. Find out more about MYPLASH MasterCard Prepaid Cards at www.myplash.com. Follow us on Twitter @MYPLASH.

About the Twilight film series
The Twilight film series stars Kristen Stewart and Robert Pattinson and tells the story of 17- year-old Bella Swan who moves to the small town of Forks, Washington to live with her father, and becomes drawn to Edward Cullen, a pale, mysterious classmate who seems determined to push her away. But neither can deny the attraction that pulls them together... even when Edward confides that he and his family are vampires. The action-packed, modern day vampire love story Twilight, the first film in the series, was released in theatres on November 21, 2008 to a blockbuster reception. The second installment of the film franchise, The Twilight Saga: New Moon was released November 20, 2009. The franchise has grossed over $1.1 billion in worldwide box office ticket sales to date.

About Summit Entertainment, LLC
Summit Entertainment, LLC is a worldwide theatrical motion picture development, financing, production and distribution studio. The studio handles all aspects of marketing and distribution for both its own internally developed motion pictures as well as acquired pictures. Summit Entertainment, LLC also represents international sales for both its own slate and third party product. Summit Entertainment, LLC releases on average 10 to 12 films annually.

About Blackhawk Network
Blackhawk Network, a subsidiary of Safeway Inc., is a leading provider of prepaid and financial payments products for consumers and businesses. The company's Gift Card Mall™ offers the industry's most popular prepaid gift card and telecom products. Gift Card Mall reaches more than 165 million people each week through an exclusive network of leading grocery, big box, convenience, drug, and specialty stores and is available through Internet retailers including GiftCardMall.com. Blackhawk Network's business solutions include reward and incentive programs that offer choice and flexibility through a wide array of card brands, custom designed Visa® prepaid cards and fulfillment options.

Headquartered in Pleasanton, California, Blackhawk Network Inc. has offices in the United States, Australia, Canada, France, Japan, Mexico and the United Kingdom. For more information about Blackhawk Network visit www.blackhawknetwork.com and www.giftcardmall.com

Follow us on Twitter http://twitter.com/GCMall and on Facebook: http://www.facebook.com/giftcardmall