February 06, 2007 14:00 ET

The US to Become the World's Leading Wine Consumer by 2010

NEW YORK, NY -- (MARKET WIRE) -- February 6, 2007 --Within three years, Americans will consume nearly 766 million gallons, or 3.8 billion bottles of wine, making the US the largest wine consuming country in the world, ahead of Italy and France -- this according to the in-depth International Wine and Spirit Record (IWSR) December 2006 study commissioned by VINEXPO. Jean-Marie Chadronnier, Chairman of VINEXPO, and Robert Beynat, General Manager of VINEXPO, presented the results of the study at a press conference in New York City today.

The study of the US wine and spirits market is part of VINEXPO's global research project in conjunction with IWSR (a leading London-based drinks research organization) in 28 wine producing countries and 114 wine and spirit consuming markets. VINEXPO is the leading international wine and spirits exhibition, which is being held in Bordeaux, France from June 17th - 21st, 2007.

The consumption rate of still and sparkling wine in the US from 2001 - 2005 has seen a steady rise of an average yearly increase of 4%. In 2005, consumption per capita (of legal drinking age) was 3.09 gallons per year, with an expected rise to 3.25 gallons by 2010. A previous IWSR/VINEXPO study predicted that the US would become the leading global consumer by 2008. However, due to a projected slowdown of the American economy, including a drop in the real estate market, the 2008 presidential elections and higher oil prices -- the forecast has been pushed back to 2010.

Key findings of the IWSR/VINEXPO study for the US:

--  Sales of still wine in terms of value reached over $19 billion in 2005
    (+22.49% versus 2001). The sales are projected to increase a further
    18.7% between 2005 - 2010, reaching almost $23 billion.

--  From 2001 - 2010, retail wine sales will increase by 45.41%, while
    consumption in volume will jump by 40.91% in the same time period.

--  Consumption in all price points is slated to increase from
    2005 - 2010:
    --  Wine retailing for $5 or less is projected to increase by 8.2%. In
        2005, this category represented 46.97% (in volume) of all the
        still wine consumed.
    --  Wine retailing between $5 and $10 is poised to see an increase of
    --  Wine retailing for $10 or more is expected to see an increase of

--  Since 2004, Americans have been consuming more red wine than rose
    and white wine. In 2005, red wine represented 41.69% of the total
    still wine consumed, whereas white wine represented 40.9% and rose
    wine, 17.41%. From 2005 - 2010, the study projects a further increase
    of 28.79% in red wine consumption.

--  By 2010, the US will be the 2nd largest wine importer in the world
    (currently it is 3rd, after Germany and the UK) -- with an increase of
    82% in the consumption of imported wines, which would represent
    29.32% of the total wine consumed in the US.

--  Spirit consumption is rising by 2.7% a year. It will reach nearly 184
    million cases of 9 liter bottles by 2010 -- which is an increase of
    27.01% from 2001. Consumption per capita (of legal drinking age) will
    rise from 1.96 to 2.01 gallons between 2005 and 2010.

--  The growth categories for spirits are tequila, cognac and vodka.
    --  Tequila consumption increased 38.24% between 2001 and 2005, to
        reach 9.159 million cases. It is expected to grow by 44.99% from
        2005 to 2010.
    --  The US is the world's largest consumer of cognac -- this
        consumption is projected to increase by a further 34.77% from 2001
        to 2010.
    --  Vodka, the most consumed spirit in the US, is expected to see a
        rise in consumption of 13.89% from 2005 to 2010. It will represent
        28.82% of all the spirits consumed.
Key findings of the IWSR/VINEXPO study for the World:
--  Wine consumption worldwide is increasing by more than 266 million
    bottles every year from 2001 to 2010.
--  From 2001 to 2010, consumer spending will increase by more than $1.9
    billion a year.
--  China and the Russian Federation join the top ten largest wine markets
    in the world.
--  All retail wine sales continue to grow; the higher price points with
    the fastest increase.
--  Red wine accounts for more than half of the world's consumption of
    still wine.
--  Wine consumption per capita continues to grow in most markets,
    excluding France, Switzerland, Portugal, Argentina, Austria and Spain.
--  The production surplus is projected to decrease worldwide by 2010 due
    to the increase of world consumption.
--  International trade continues to increase rapidly, with total wine
    imports growing by 38.6% from 2001 to 2010.
--  Worldwide spirit consumption (excluding Ready-to-Drink pre-mixes), is
    increasing by 1.39% per year.
--  Asia is the leading spirit consuming region in the world, accounting
    for 46.9% of the world's consumption. Also, China will become the 2nd
    largest market for Cognac by 2010.
--  Total global spirit sales reached $170 billion in 2005.
--  With 504 million 9 liter cases of vodka consumed in 2005, it is the
    most consumed spirit in the world. However, the growth rate will slow to
    4.38% between 2005 and 2010, versus the explosive growth of 17.89% between
    2001 and 2005.
--  World consumption of gin is declining on average 2% a year.
--  Scotch whisky, rum and tequila consumption are predicted to increase
    through 2010.
For a copy of the study or more information, please email

Contact Information

  • France Media Contact:
    Mathilde Carreau Gaschereau
    Press Attaché
    Tel : +33 (0)5 56 56 01 69
    Email Contact

    US Media Contact:
    VINEXPO c/o Sopexa USA
    Pieter van Vorstenbosch
    Director of PR
    Tel: (212) 477 9800 x 108
    Email Contact