SOURCE: Valencia Group US

May 07, 2008 09:31 ET

The Valencia Group Debuts the Textra Serenia Series Platinum Bedding Line

Textra Offers Superior Protection for Conventional and Foam/Latex Sleep Products via "Rethought & Redesigned" Line of Mattress and Pillow Covers, Mattress Protectors and Fitted Sheets

LAS VEGAS, NV--(Marketwire - May 7, 2008) - The Valencia Group (www.valenciagroupus.com), a division of Gadid US, which imports and represents some of Europe's leading manufacturers of sleep and lifestyle products, is pleased to announce the launch of its new Textra Serenia Series Platinum bedding line, including mattress and pillow covers, mattress protectors and fitted sheets. "Made in Spain," the Textra Serenia Series Platinum pieces start at under $50.00 and are designed with "government grade" TENCEL to protect and preserve latex and memory foam pillows and mattresses for the long term from dust mites, dirt and oils.

The SERENIA SERIES DUO Quilted Mattress Covers offer double the versatility as they are reversible and waterproof. This mattress cover series offers superior protection including the following features:

--  Comfortable "ultra-sonic sealed" quilted
--  50-50 poly/cotton treated blend
--  360 degree elastic band
--  Waterproof with a cloth face and PVC back
--  Padded with 100% seamless "heat-fused" polyester
--  Extra absorbent for humid or moist climates
--  Machine washable at 60º C
    

The SERENIA AIRE Mattress Protector is designed to provide a "conventional mattress" sleep experience on air mattresses. Like all Textra products, it offers a unique barrier against dust mites and other inhaled elements. Despite being fully breathable, it is also waterproof, and its unique friction-free materials do not produce heat or noise. The Protector's sides feature sewn-in loops and a perimeter band for easy application on most any air mattress. The SERENIA AIRE Mattress Protector is made of 100% cotton with an adhesive-free polyurethane (PU) base to virtually eliminate any chemical interaction with air-mattress material and is machine washable at 95º C.

The SERENIA SERIES PREMIUM Fitted Sheets were created especially for memory foam & latex mattresses and are stretchable without noise, so customers "sleep sound free."

The SERENIA SERIES PREMIUM Pillow Covers were specifically made for latex & memory foam pillows and rejuvenate pillows with "Breathable benefits" of TENCEL.

Both the Fitted Sheets and Pillow Covers are made from TENCEL's revolutionary thermo-regulating natural fiber, are waterproof and breathable, feature a 360 degree elastic band and are machine washable at 90º C and dryable.

"The Valencia Group plans to be a full solution sleep and lifestyle products supplier," said Sam Ash, VP of Brand Communications for the Valencia Group. "And the new Textra Serenia Series Platinum bedding line offers consumers a complete answer to any hampered breathable sleeping environment."

The Valencia Group, named for the culture-rich Spanish city, home to the innovative and skilled manufacturers of all its product lines, recently announced its new "Monarch Series" memory foam mattress line at the Global Home Textiles Show in Las Vegas. A proprietary vacuum-compression technology allows Monarch Series mattresses to ship in a "cocoon" about the size of a small golf bag. Within 4-6 hours after opening, the mattress automatically expands to a true full-size, ultra-premium memory foam mattress. In addition, Valencia has declined to invest resources in any products made in the Far East as these products don't reflect the same level of quality control and compliance.

Valencia also offers a line of designer-styled slipcovers that "breathe new life" into old sofas, chairs and loveseats, etc. Using long-lasting fibers, the line helps reduce dust mites and noise and is being viewed as an ideal "bridge" product in an economic climate where consumers are seeking alternatives to replacing "functional yet frayed" furniture items.

Visit the Valencia Group, exclusive bedding importers, at the Global Home Textiles Show May 6-8 at Booth #1620.

About Valencia

Valencia, a division of Gadid US, is presently comprised of three divisions: mattresses (Ambient), protectors and pads (Textra) and decorative/lifestyle furniture (SofaSlips). In addition to their new Monarch Series memory foam mattresses, Valencia also produces Cloud 9 pillows, Morpheus, Memory foam based accessory products, infant sleep sets and more. Aiming to be "Morning through Night" part of consumers' lives and lifestyles, Valencia is also offering mattress protectors and pads and a line of designer-styled slipcovers. For More information please visit www.valenciagroupus.com or call 718-438-3113.

Contact Information

  • Media Contact:
    Greg Margules
    Director of Marketing
    The Valencia Group
    914-319-8672
    Email Contact