October 20, 2015 14:07 ET

The Wall Street Journal Highlights Epcon's Unique Franchise Opportunities

Homebuilding Franchise Turns Investors and Entrepreneurs Into Franchise Builders

DUBLIN, OH--(Marketwired - Oct 20, 2015) - Epcon's home building franchise was recently featured in The Wall Street Journal for the company's strong position in the rebounding and rapidly expanding new homebuilding market.

The momentum the company has gained since it began franchising in 1995 is staggering. To date, Epcon franchisees have built 350+ communities with more than 28,000 homes in 28 states, and we are currently working on more than 50 more.

"Demand has been very high. Some communities sold out before we had even broken ground," said Tim Rini, Epcon's Vice President of Franchising.

Epcon Franchise Builders are enjoying the continual demand for Epcon's communities as active adults seek viable housing options to fit their budget and lifestyle.

"The sales rate is quite good for three projects we have underway in Appleton and Green Bay," says Epcon Franchise Builder Jeff Straubel of Egg Harbor, Wisconsin.

Epcon Communities Franchising Inc. is America's 38th-largest home builder ("2014 Builder 100," Builder Magazine, May 2015), and the 19th-largest private home builder. Epcon and its Franchise Builders develop communities of ranch-style, low-maintenance homes that are popular with 55+ buyers -- a demographic that Metrostudy projects will drive new home sales in the United States for many years to come. 

A winning, well-researched design
One aspect of Epcon's communities that has allowed the franchise to keep growing is the company's expertly crafted and thoroughly researched designs. Six thousand home buyers were surveyed to find out what features they wanted in a new home. We developed their "wish list," and then passed it on to leading architects from across the country and tasked them with creating their best designs that incorporate these features at various home sizes. The end result was the franchise's award-winning layouts that home buyers love.

In addition, our communities feature superior construction materials, and each home is thoroughly inspected prior to delivery to the home buyer to ensure the highest standards for quality construction. Although we have incorporated many of the most requested options as standard, many of our communities offer upwards of 200 or more optional upgrades, including wood or tile floors, granite countertops, plantation blinds, upgraded kitchen appliances, staggered cabinetry, walk-in L-shaped showers, upgraded paver patios, added porches, added sunrooms, additional storage, and more.

"We believe that architecture is a form of art that you live in every day," says Phil Fankhauser, Epcon co-founder. "We are particular about employing visionary architects who can create designs that are unique and meet customer expectations better than any architecture before it, based on market research that told us what the buyers really want in their homes."

A thriving concept for today's marketplace
In a housing market that is often saturated with low-quality, cookie-cutter designs, Epcon continues to thrive as we offer great appeal to Baby Boomers who are retired or will soon retire. Although many plan to buy smaller new homes for retirement, most are looking for homes like Epcon's that offer the amenities they finally have time to enjoy.

Active adult consumers are dominating the future demand for new homes, and Epcon is taking advantage of this opportunity. Demand is so strong that Metrostudy projects that the demand for single-story, low-maintenance condominium homes will outnumber supply by hundreds of thousands of units nationwide by 2019.

According to the U.S. Census Bureau, the total population of 55-and-older Americans is projected to hit 100 million by 2020. By 2030, there will be about 132 million Americans age 50 or older. Epcon's time-tested business model was designed to support the success of Epcon communities and their Franchise Builders.

For in-depth details about Epcon Communities Franchising Inc., download a free franchise report or visit Epcon's research pages.

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