Freshwater Technologies Inc.
OTC Bulletin Board : FWTC

Freshwater Technologies Inc.

October 10, 2008 13:23 ET

The "Watergeeks" Brand Establishes Significant Consumer Media Impact and Awareness

TORONTO, ONTARIO--(Marketwire - Oct. 10, 2008) - Freshwater Technologies Inc. (OTCBB:FWTC) Exclusive World Wide Distributor of consumer products offered by Watergeeks Laboratories Inc., is pleased to forward significant marketing information compiled by Ben Bazinet, President of Watergeeks Laboratories Inc.

According to Mr. Bazinet, the cumulative consumer impact of combined magazine, television, newspaper and blogs represents a total of 30 million media impressions.

This significant media exposure was achieved not through paid advertising but by making the various media outlets aware of the Company's innovative " green" products. Magazines, television & newspaper outlets and consumer blogs have chosen to highlight various Watergeeks products in which they have found positive aspects to present to their readers and viewers.

For example, "Plenty" Magazine's Daily Blog featured a story on the Watergeeks patented Filtered Sport Bottle with its replaceable filter built into the BPA-Free Sport Bottle. This allows consumers to fill up at any tap and obtain safe drinking water. This is achieved at a fraction of the cost and without creating the environmental impact of disposable water bottles. The Sport Bottle has also been featured in "Treehugger.com," "The Green Parent," "Cookie Magazine," "Daily Find," "Fashion Week Daily" and numerous high profile consumer blogs. In addition, the Sports Bottle was used by the cast and crew of "Battleship Earth," a reality TV show aired on the "Discovery Channel." The Sports Bottle has also been included in Gift Bags at Celebrity Events such as "The Sundance Film Festival," "Hero's Celebrity Baseball," "Atlanta Grammy Emmys," "NY Fashion Week" and other similar exposures.

Mr. Bazinet also stated that the BPA-Free Stainless Steel and Filtered Sport Bottles, as well as the water conserving Garden Hose Nozzle, have been highlighted in high profile consumer magazine editorials in "National Geographic Green Guide," "Womans Day," "Self Magazine," "Men's Journal," "Family Circle," and "Parent's Magazine." The cumulative consumer impact of these various media highlighting Watergeeks products currently exceeds 30,000,000 impressions and has given the Watergeeks brand significant North American consumer exposure.

Freshwater Technologies and Watergeeks Laboratories are committed to work together to build brand awareness and demand for Watergeeks unique product offerings.

For further information on Watergeeks products visit www.thewatergeeks.com.

All statements in this news release other than statements of historical facts are forward-looking statements containing current expectations about future results. Forward-looking statements involve risks and uncertainties which we have attempted to identify with such words as "anticipates, "believes," "could, "expects," "may," and other such expressions. Although we believe that expectations reflected in any forward-looking statements are reasonable, we can give no assurances that such expectations will be realized. A number of factors may affect future results causing results to differ materially from forward-looking statements. Such factors as our limited operating history, the need for significant capital to finance our growth and development of our business plan and ability to achieve and maintain profitability, fluctuation in trading prices and volume, competition from providers of similar products and services and other unanticipated future events and conditions, Please review our latest filings with the SEC for further information concerning risks and uncertainties that may affect future results. Other than as required by federal securities laws. We undertake no obligation to publish, update or revise any of our forward-looking statements as a result of changed circumstances, new information, future events or any other reason occurring after the date of this release.

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