SOURCE: The Weather Network

The Weather Network

March 31, 2014 08:00 ET

The Weather Network Introduces an Even More Dynamic and Engaging App for iPad Users

Canada's #1 Weather App Now Optimized for iOS 7 With a Fresh Look and Additional Map Detail

TORONTO, ON--(Marketwired - March 31, 2014) - The Weather Network today unveiled a newly redesigned and enhanced version of its popular weather application for iPad, designed specifically for iOS 7. The refreshed app is both interactive and intuitive, and offers a simple layout with a clean look making it even easier to get extensive weather information at a glance.

The Weather Network app is consistently ranked as one of the top free weather apps in Canada and is among the Top 25 All-time Free apps in the App Store.

"With over five million iOS app users to date, The Weather Network is focused on delivering detailed weather information to our consumers in real time," said Gita Ashar, Director of Mobile Applications and Emerging Technologies at The Weather Network. "In redesigning our iPad app for iOS 7, we've added valuable new tools and features including map support offering traffic and lightning detection." 

 Greeted by a dynamic dashboard, users can select and save up to 20 favourite locations or enable the 'Follow Me' function to have local conditions and forecasts at their fingertips no matter where they travel. Users can quickly scan current and forecasted weather conditions from the home screen, as well as access additional details with the simple touch of the screen. 

Key features included in the redesigned The Weather Network app for iPad include:

  • Dynamic Dashboard - Exclusive to the iPad, the dashboard provides detailed localized content for selected locations
  • Alerts Button -Alerts issued for saved Canadian and U.K. locations can be easily accessed at the touch of a button, also includes select U.S. alerts
  • iOS 7 Optimized Design - New look and re-designed weather pages compatible with iOS 7
  • Richer Video Content - Live streaming, more Active Weather coverage, newly added feature video content such as "Science behind the weather", "Force of Nature", "Angry Planet"
  • New Map Layers - New native iOS maps support satellite and radar, provide traffic flow (provided by Beat the Traffic) and lightning reports. Users can now view multiple layers on the map for Canadian, US and U.K. locations
  • Additional 14-Day Forecast Detail - Now showing day parts (morning, afternoon, evening and overnight) for the next 7 days within the 14 day forecast
  • New Add Location Map - Users can now add locations using manual type search or pan and zoom on map using location pins. Includes the ability to add up to 20 locations
  • Side Bar Navigation - Users can now quickly access a list of available content for each location
  • Celsius/Fahrenheit and Metric/Imperial Settings - Users can now personalize temperature and accumulation measurements individually per saved location or apply to all
  • Active Weather - The most up-to-date information on current active weather is shared via maps, detailed descriptions, related news and videos, now also available for U.K. locations

The Weather Network App for iPad is available for free from the App Store or at www.AppStore.com

About Pelmorex Media Inc.

Celebrating 25 years, Pelmorex Media Inc. is the parent company of The Weather Network, MétéoMédia, Travelers Network, Beat the Traffic and Eltiempo. The Weather Network and its French counterpart MétéoMédia are Canada's most popular weather and information services on TV, web and smartphone apps. Pelmorex owns and operates Eltiempo, Spain's leading multi-platform weather information provider. With strong roots in weather, we continue to leverage technology and science to help consumers plan their day by expanding the Pelmorex family to include Beat the Traffic, a leading multi-platform brand that finds the fastest route from point A to point B. Pelmorex also operates Canada's National Alerting Aggregation and Dissemination System (NAADS) which aggregates and distributes emergency alerts issued by authorized government agencies. Pelmorex has been named one of Greater Toronto's Top Employers as well as Canada's 50 Best Managed Companies for eight consecutive years.

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Contact Information

  • Contact information

    For further information, images or to arrange an interview with Gita Ashar, please contact:

    Sara Stratton
    High Road Communications
    416-644-2258
    sara.stratton@highroad.com