The Weather Network

August 07, 2008 05:00 ET

The Weather Network Now Offers Free Traffic Widget for PC Desktops

OAKVILLE, ONTARIO--(Marketwire - Aug. 7, 2008) -

Editors Note: A video is included with this press release.

The Weather Network is proud to launch TrafficEye(TM) for Windows XP and Vista. The tool provides 24/7 access to local traffic information on users' desktops, adding to the services already offered by The Weather Network on television, web and mobile.

The TrafficEye(1) download lets users make the most of their travel time by offering real-time access to local traffic information including; incidents(2), traffic flow maps and access to over 700 traffic cameras before heading out on the road. The Weather Network is the first in Canada to offer such complete and immediate traffic information in a free widget.

Seasonally, the TrafficEye will also provide highway conditions similar to those offered on The Weather Network television and website services informing users of road surface conditions such as slippery, snow covered or partly covered. The Weather Network is initially launching the product for the Greater Toronto Area with plans to roll out with local coverage in major cities across Canada.

"We know that people care about the traffic and road information that affects their drive the most. By using the TrafficEye, Canadians will have a reliable and convenient source of traffic information before they hit the roads," said Carrie Lysenko, Manager of Online Applications at The Weather Network.

Once downloaded, the TrafficEye and traffic maps can be viewed in a compact window on the desktop with an icon of a car in the users system tray. Users can personalize the application to their specific map view, read full descriptions of traffic incidents and save up to 10 of their favourite traffic cameras for easy access and viewing throughout the day.

TrafficEye employs the latest in technology for Rich Internet Applications, Silverlight 2.0 Beta 2(3) from Microsoft. The widget was developed as a collaborative effort by The Weather Network's parent company Pelmorex Media Inc., Microsoft Canada(4), and a dedicated project team from imason inc.(5)


2. Road incidents include planned and un-planned construction as well as collisions.




About The Weather Network and MeteoMedia

The Weather Network and MeteoMedia, are among the most popular media brands in Canada. Owned by the Canadian company Pelmorex, they are the undisputed leaders of weather information services in Canada across all media including cable, satellite, internet, mobile and newspapers. The two specialty services are among the most widely distributed and frequently consulted television networks in Canada. The websites ( and are among Canada's leading web services. All mobile carriers now distribute The Weather Network and MeteoMedia. As the leading commercial source of weather services, energy companies, municipalities, road services and numerous other commercial customers have their weather information needs met by The Weather Network and MeteoMedia. The growth of The Weather Network and MeteoMedia can be attributed to the continued focus and commitment put into providing the very best weather information to Canadians whose activities depend on the weather.

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