The Weather Network

The Weather Network

June 03, 2009 09:12 ET

The Weather Network Shines Forecast on Luminato

TORONTO, ONTARIO--(Marketwire - June 3, 2009) - Summer may officially start in just a few weeks, but it really heats up in the Greater Toronto Area (GTA) in just a couple of days with the start of Luminato, Toronto Festival of Arts and Creativity, from June 5 to 14. As the official weather source for Luminato, The Weather Network will keep festival-goers prepared, no matter the weather.

The Weather Network will provide in-depth explanations of the weather conditions for the GTA and surrounding areas to help festival attendees know how to dress and better plan ahead. Viewers can watch the Luminato specific forecasts at 2 and 32 minutes past each hour during the festival.

"We are pleased to be a part of Luminato for the second year," says Judy Bounds, The Weather Network's Marketing Manager. "With summer just around the corner, we understand that people want to be well informed on weather conditions for events such as Luminato and other outdoor activities. We have over 40 meteorologists working around the clock and using leading technology to ensure our forecasts are the most up to date and trusted by Canadians so they can properly plan their day. Checking with The Weather Network first is a great beginning to any summer plan."

Keeping in line with one of Luminato's themes - communication in a digital world, The Weather Network offers total convenience by providing forecasts across multiple platforms. Festival-goers can receive weather updates wherever they are, from television forecasts, desktop applications, online at theweathernetwork.com, and their mobile at mobile.theweathernetwork.com.

The Weather Network offers detailed weather analysis, local forecasts, and helpful summer information including local UV and pollen reports, 24/7. With summer at our doorstep, count on The Weather Network to provide reliable and accurate local forecasts to make life a whole lot easier, safe, and fun.

A complete schedule of local TV programming for the GTA can be found at theweathernetwork.com/tv/gtatvschedule.

About The Weather Network and MeteoMedia

The Weather Network and MeteoMedia are among the most popular media brands in Canada. Owned by the Canadian company Pelmorex Media Inc., they are the undisputed leaders of weather information services in Canada across all platforms, including cable, satellite, internet, desktop, mobile, radio and newspapers. The Weather Network and MeteoMedia are among the most widely distributed and frequently consulted television networks in Canada. The websites, theweathernetwork.com and meteomedia.com, are also among Canada's leading web services. All mobile carriers now distribute The Weather Network and MeteoMedia as part of their services. As the No. 1 source of weather services in the commercial market, The Weather Network and MeteoMedia also meet the weather information needs of energy companies, municipalities, road services and numerous other business clients. The growth of The Weather Network and MeteoMedia can be attributed to the continued focus and commitment put into providing the very best weather information to Canadians, whose activities are dependent on weather.

Contact Information

  • The Weather Network
    Deanna Langton
    Public Relations Coordinator
    905-829-1159, extension 1358
    Email: dlangton@pelmorex.com