SOURCE: NeoEdge Networks, Inc.

May 14, 2008 12:00 ET

The Web's First Online Game Channel Aims to Become "The Next TV"

The NeoEdge Game Channel Enables Publishers, Social Networks and Bloggers to Leverage the Most Immersive Consumer Activity on Today's Web

MOUNTAIN VIEW, CA--(Marketwire - May 14, 2008) - NeoEdge Networks, Inc., an innovator in delivering advertising around casual games for the PC, today took the wraps off the NeoEdge Game Channel, the Web's first ad-supported game network for online publishers, social networks, and bloggers. By incorporating the NeoEdge Game Channel -- available today -- online publishers of almost any size can tap into the business potential of the rapidly growing casual game market.

For any website owner, adding NeoEdge's ad-supported game widget helps increase stickiness, repeat user visitation and the time spent on the site. It also monetizes casual games, bringing a slice of shared revenue from advertising in the game as well as potential revenue in the form of a sponsorship of the channel/widget to the website owner. This is a completely new revenue opportunity that did not previously exist. Additional cross-promotional opportunities exist in this interactive, direct-to-consumer focused environment.

Major brand advertisers are already supporting the NeoAds network with brief video ads appearing pre, post and at appropriate times during gameplay. In a related announcement, PerfSpot announced today that it has selected the NeoEdge Game Channel for its community of eight million users. (See release: NeoEdge Provides Ad-Supported Game Channel For Top Social Networking Site.)

According to a recent study by Parks Associates, consumers spend more time playing online casual games over any other Internet activity besides email and video watching. Today's announcements support what many industry watchers have begun to say about the emerging casual games market -- that it may very well emerge as the "TV of the post-Web 2.0 world" -- the most immersive, engaging consumer activity supported by the fastest growing sector of advertising -- the Web.

"What TV was for the broadcast era, casual games may become for the post-broadcast, Web 2.0 era, and both advertisers and media companies are watching," said Alex Terry, CEO of NeoEdge. "Because they are so immersive and interactive, and because they appeal to an increasingly wide range of Web content owners of all types and sizes, casual games may very well emerge as the next TV."

DIY Widget Strategy Grabs the Long Tail of Publishers

To better meet the challenge of serving a large market of media companies, bloggers, social networks, and other Internet properties, NeoEdge is releasing the NeoEdge Game Channel Widget, available today. With the widget, smaller publishers and bloggers have a self-serve platform for integrating the NeoEdge Game Channel within days into their sites. Website owners can request access to the widget by sending an e-mail to widget@neoedge.com.

"One of the fundamental differences between the broadcast era and the post-2.0 area is distribution," said Terry. "Now almost anyone can be a producer of ad-supported content, which significantly expands the opportunity for advertisers. The NeoEdge Game Channel Widget enables many more online publishers, bloggers and Web site owners to integrate casual games into the site, thus providing advertisers with a way to grab the long-tail of advertising in this sector."

On the other end of the market, NeoEdge's partnership with PerfSpot is the first of many that the company will announcement this year.

"This is an exciting time for the casual game market, with both large media companies and advertisers taking notice of a potentially explosive market," said Ty Levine, VP of Marketing at NeoEdge. "Whether casual games emerge as the next TV, there's little doubt that this is a very big opportunity for all participants, and we are excited to be in the thick of it."

About NeoEdge Networks, Inc.

NeoEdge Networks, Inc., headquartered in Mountain View, California, is a pioneer of the ad-supported game industry. In close partnership with game publishers, portals and advertisers, NeoEdge is revolutionizing the causal gaming experience by providing safe, simple and profitable ad-supported game play through its patent-pending NeoARM™ technology suite and NeoAds™ Game Advertising Network. NeoEdge had built a robust and scalable online medium that allows advertisers to target an untapped demographic with rich video game commercials and enables a new ad-supported business model for game publishers and portals. For more information about NeoEdge Networks, please visit the company's website at www.neoedge.com or to experience free to play casual games with advertising visit www.MostFun.com

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