SOURCE: The Wedding Accessory Superstore

bridesmaid dresses, Watters and Watters bridesmaid dresses, mother of the bride gowns

July 15, 2010 06:00 ET

The Wedding Accessory Superstore Announces New Trends in Bridesmaid Dresses

PHOENIX, AZ--(Marketwire - July 15, 2010) -  The Wedding Accessory Superstore (, who carries everything but the bridal gown, has seen a dramatic change in bridesmaids dress orders from floor length and dark, to knee length in bright vivid colors. Clothing is an important reflection of a person's mood and brides are choosing colors that reveal their sparkle within.

"We have seen a shift from dark solid colors to bright, vivid and fun colors for bridesmaid dresses," says Kim Strauss, owner and founder of the Wedding Accessory Superstore. She believes that lively and cheerful hues reflect feeling better about the economy and boosted morale. "While we still sell a lot of your classic black dresses, two tones and bright floral prints are more what our orders show. We are talking Canary Yellow, Watermelon, Kiwi and Lime Green," says Strauss. "We carry over 32 lines of the top bridesmaid dresses, including industry leaders such as Dessy, Impression, Bari Jay, Levkoff, Watters and Watters bridesmaid dresses and more," said Strauss. The selection of gowns in an array of sizes from 0 to 32, and a variety of fabrics, colors, and styles are designed to make bridesmaids look good at prices that won't keep them up at night.

Although the Phoenix brick and mortar location and focus on three specialties, bridesmaid dresses, mother of the bride gowns and flower girl dresses, that doesn't mean less variety or selection of everything else. Wedding shoppers all over the world will delight in finding over 15,000 items in one quick and convenient location.

The friendly and knowledgeable staff at The WAS is available 7 days a week to answer questions. For additional information, call 602-971-3100 or visit

To read more on this topic, visit

About The Wedding Accessory Superstore:

Since 2006, The Wedding Accessory Superstore has provided the largest selection of bridesmaid dresses, mother of the bride dresses (including bestselling Soulmates dresses), flower girl dresses and special occasion gowns along with veils, tiaras, jewelry, invitations, shoes, tuxedos, ceremony and reception items and so much more. International shipping is available.

Contact Information