SOURCE: WGL Entertainment Holdings, Inc

March 30, 2007 08:25 ET

The WGL Million Dollar Shootout to Begin U.S. Syndication in June 2007

ORLANDO, FL -- (MARKET WIRE) -- March 30, 2007 -- WGL Entertainment Holdings, Inc. (OTCBB: WGLT) announced today that its reality television series, the WGL Million Dollar Shootout (MDSO), will begin U.S. syndication in June 2007. We expect 70% clearance in the 210 Local U.S. Television markets. It will be used to lead into U.S. Pro Tour Broadcasts on weekend afternoons. This will be a barter deal between the local stations and WGL Entertainment where both entities will share all the advertising revenue generated. With a 70% penetration into local markets there will be 14,406 minutes of advertising time available worth $10 to $14 million dollars during the first run. The series could be repeated several times if the ratings warrant. Obviously, this does not compete with or prohibit WGL Entertainment from getting a national broadcast contract in the U.S.A.

"Syndication is a perfect way to generate significant revenue and gain national exposure for the MDSO; many of the most successful T.V. shows in the U.S. are first run syndication, such as Jeopardy, Oprah, and Dr. Phil. The MDSO will be a perfect lead into PGA Tour golf and provide the local stations with a much needed alternative to paid infomercials during weekend afternoon air time," said Mike Pagnano, CEO, WGL Entertainment Holdings, Inc. "Entertainment content, such as the MDSO, will generate greater revenue for the local stations per hour than paid infomercials. It is a win-win situation for both parties."

WGL Entertainment Holdings, Inc., through its subsidiary WGL Entertainment, is the producer of the WGL Million Dollar Shootout Reality Television Series and several other made for T.V. sports entertainment events scheduled to be produced in 2007 and beyond.

To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.

Contact Information

  • For more information contact:

    Michael Pagnano
    WGL Entertainment Holdings, Inc.