OverCat Communications Inc.

November 17, 2005 18:31 ET

The Will of a Woman: Shania Twain Visits Toronto to Introduce her Debut Fragrance

TORONTO, ONTARIO--(CCNMatthews - Nov. 17, 2005) -

Editors Note: Photos for this release will be available on the CP picture wire via CCNMatthews.

Canadian-born country singing sensation, Shania Twain, made a visit to Toronto today to promote her debut fragrance, Shania by Stetson. On a whirlwind visit, Shania dropped by CityLine to spend an hour with host Marilyn Denis and then headed off to a downtown Toronto hotel to introduce the fragrance to the media.

Shania was involved in every aspect of the development of the fragrance from the packaging to the scent and the advertising campaign. The process began over a year ago when she met with the team to develop the scent. Shania wanted the fragrance to reflect her love of natural scents and incorporate some of her favourite scents including grapefruit, roses and "fresh outdoor air".

Shania will appear on the November 24th episode of The Apprentice in which the two teams were entrusted with the task of creating a marketing campaign for the fragrance.

Next on her itinerary, Shania will receive this country's highest honour for lifetime achievement when she is invested as an officer of the Order of Canada during a ceremony in Ottawa on Friday, November 18th.

Marketed and distributed by Coty Canada, Shania by Stetson is available at drugstores and mass retailers nationwide. 30 ml Eau de Toilette Spray ($27.00 SRP), 50 ml Eau de Toilette Spray ($36.00 SRP), 200 ml Body Lotion ($12.00 SRP).

THE WILL OF A WOMAN

About Shania Twain

Singing sensation Shania Twain is the best-selling female country artist of all time. A five-time Grammy® Award winner with scores of chart-topping hits, Shania's "Come On Over" album is the 6th biggest selling album of all time. She is also the only artist in the history of recorded music to have three consecutive albums with record sales that top 10 million copies each. Her total album sales exceed 65 million copies worldwide.

About Coty Inc.

Coty Inc. is one of the world's largest beauty companies, with sales of $1.9 billion in 2004. With operations in more than 25 countries, Coty Inc. boasts a global brand portfolio consisting of fragrance, color cosmetics and skincare in the prestige, mass and masstige distribution sectors. Coty Beauty, Coty Inc.'s mass and masstige division, markets brands such as Stetson, adidas, the healing garden, Rimmel, Calgon, Celine Dion, Jovan, Aspen, Isabella Rossellini, Esprit and mary-kateandashley. Lancaster Group, the prestige division of Coty Inc., has a portfolio of brands including Baby Phat, Davidoff, Jennifer Lopez, Lancaster, Jil Sander, JOOP!, Nikos, Chopard, Vivienne Westwood, Marc Jacobs and Kenneth Cole. For further information, please visit www.Coty.com.

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