SOURCE: The World Poker Store

July 10, 2007 11:50 ET

The World Poker Store Advisory Board at the WSOP

LAS VEGAS, NV--(Marketwire - July 10, 2007) - The World Poker Store (PINKSHEETS: WPKS) (, a Nevada corporation with corporate offices in St. Paul, MN, continued its high visibility in the poker industry at the World Series of Poker's Gaming Life Expo. The newly appointed advisory board members, Phil Hellmuth, Johnny Chan, Marcel Luske, Liz Lieu, Hoyt Corkins and Patrik Antonius, had an instant impact with their appearance at the WPKS booth. These appearances helped to secure Bar Poker League licensees, new product additions to the retail, e-commerce and interactive kiosk operations as well as pending partnership agreements throughout the world.

Chuck Chastain, CEO of The World Poker Store, stated, "Once again, we have enjoyed great success here at the World Series of Poker. With Bar Poker League license agreements secured in several states, we anticipate the BPL membership will double to more than 200,000 members by the end of the year." "We look forward to expansion into several states, opportunities overseas and bringing new cutting-edge poker products to our retail segment of the business," he added. Coupled with the launch of the company's poker community website combining both the e-commerce and the bar league experience under one URL, WPKS expects to not only surpass revenue expectations, but also entice new poker enthusiasts to further expand its data base and exposure opportunities for gaming industry partners.

Hellmuth, Chan, Luske, Lieu, Corkins and Antonius along with Bar Poker League State champions participated in the WSOP Main Event and further promoted the visibility of The World Poker Store through logoed apparel worn during the tournament. The Bar Poker League awards WSOP main event seats to its state champion members each year, and with additional states launching the league, the WPKS expects many more members to enjoy the WSOP Main Event next year.

This press release contains information that constitutes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Any such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from any future results described within the forward-looking statements. The forward-looking information provided herein represents the Company's estimates as of the date of the press release, and subsequent events and developments may cause the Company's estimates to change. The Company specifically disclaims any obligation to update the forward-looking information in the future. Therefore, this forward-looking information should not be relied upon as representing the Company's estimates of its future financial performance as of any date subsequent to the date of this press release.

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