SOURCE: World Poker Store

June 17, 2008 15:18 ET

The World Poker Store, Inc. Announces Everest Poker as German Bar Poker League Sponsor

ST. PAUL, MN--(Marketwire - June 17, 2008) - The World Poker Store, Inc. (PINKSHEETS: WPKS), an international entertainment company, formally announces Everest Poker as the online sponsor of The Bar Poker League in Germany. As the league launches its live games in German bars this fall, Everest Poker will partner in marketing efforts for the league and lend their expertise and experience in the European market to the effective launch and growth of the league in Germany and Europe. German Bar Poker League licensees, players and host bars will benefit from Everest online gaming opportunities and associated live special events hosted all around the country via the league system. As the first official European country to join the worldwide Bar Poker League, Germany will set the tone for future launches in other European countries and other alliances in the poker world such as Everest Poker.

As online sponsor of the Bar Poker League, Everest Poker will have exclusive brand visibility on the league's poker tables, chips, playing cards, advertising, and web site, with additional collaborative efforts and exposure through special events.

"We are excited to welcome Everest Poker to the World Poker Store and Bar Poker League family. This partnership will offer our players in Germany even more opportunity to compete world wide for premiere tournament invites through the league and now through Everest's online contests as well. Plus, the timing of Everest's alliance with Harrah's Entertainment and brand exposure on table felts and television coverage at the World Series of Poker couldn't be better as it further validates the strength of our German partnerships during our launch this fall," said World Poker Store Inc. CEO Chuck Chastain.

German Business Model

The World Poker Store provides the intellectual property for running poker tournaments to our licensees. This includes the Player Card system, a swipe card system for tracking player performance and points; a web site where players monitor their points and ranking and redeem points for prizes; the systems and methods for operating poker tournaments; and trademarks and marketing materials to promote the league. The World Poker Store also provides WSOP seats and other EPT and WPT event seats as prizing for the player base to win. Plus, Poker Pro appearances by The World Poker Store Advisory Board Members at German events to further promote the league.

About The World Poker Store, Inc.

The World Poker Store is currently expanding The Bar Poker League and its proprietary Player Card system through license agreements and league sponsorships in the United States and Europe. Further expansion into China continues with company owned and operated upscale, membership based, entertainment clubs that offer Las Vegas style entertainment, Texas Hold 'em poker tournaments and VIP amenities. The World Poker Store also continues to benefit from the support of its advisory board of world class poker players Marcel Luske, Phil Hellmuth, Johnny Chan, Patrik Antonius, Hoyt Corkins and Liz Lieu as they promote the company and the league world wide. Additional information about The World Poker Store can be found on its website

About Everest Poker

Everest Poker is owned by Everest Gaming, LTD. With over 11 years of online gaming experience, Everest Gaming has established a name in offering some of the most exciting and trusted multilingual gaming web sites worldwide. It was the first company to launch a truly multilingual poker gaming platform in 2004. Everest Poker is a European poker room created for, and run by, European poker enthusiasts. With a strong understanding of International poker markets, Everest Poker provides its players with the best localized poker experience. Through fully translated software, native language customer service, the unique ability to chat in any language and a roster of features and benefits tailored to each local market, Everest Poker helps its players master their own game. More information is available from the Everest Poker website:

This press release contains information that constitutes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Any such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from any future results described within the forward-looking statements. The forward-looking information provided herein represents the Company's estimates as of the date of the press release, and subsequent events and developments may cause the Company's estimates to change. The Company specifically disclaims any obligation to update the forward-looking information in the future. Therefore, this forward-looking information should not be relied upon as representing the Company's estimates of its future financial performance as of any date subsequent to the date of this press release.

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