SOURCE: World Poker Store

August 22, 2007 10:00 ET

The World Poker Store Inc. Announces the Formation of World Poker Innovations

LAS VEGAS, NV--(Marketwire - August 22, 2007) - The World Poker Store (PINKSHEETS: WPKS), a Nevada corporation with corporate offices in St. Paul, MN, announces the formation of WPI, World Poker Innovations, a wholly owned subsidiary of The World Poker Store Inc. WPI is a special purpose corporation focused on the development of intellectual property and state-of-the-art technology for the gaming and poker industry. As part of the continued worldwide growth of WPKS, WPI will target niche opportunities throughout the gaming industry starting with the official roll out of the World Poker Store's Player Card tracking and incentive program. The integration of software, magnetic swipe card technology and instant data base updates create The Player Card 3-tiered functionality. The card tracks The Bar Poker League progressive point system, The World Poker Store's Reward point program and card holder incentives for purchases at Bar Poker League host sites and the World Poker Store or "The Player Card System addresses both the Bar Poker League Player needs for quicker website updates of their player points and the opportunity to accumulate reward points in order to expand their prizing choices for tournament wins. Plus, it encourages more purchases at the bar and restaurant host sites via the incentive program," said Chuck Chastain, CEO of The World Poker Store Inc. WPKS plans to launch the Player Card system over the coming months as it also introduces its new website combining both current URLs to better serve the growth of The Bar Poker League and increase merchandise sales around the world. With the addition of WPI the company intends to expand its impact on the gaming industry as well as foster additional revenue streams through new technology.

With successful operations in Minnesota, Florida, Wisconsin and coming soon to 23 other Bar Poker legal states in the union, The World Poker Store's Bar Poker League continues to add new player members and open new venues for Free No-limit Texas hold 'em. Currently running over 100 tournaments per week, The Bar Poker League offers a live, face to face, poker experience to all walks of life at bars and restaurants, where legal, around the country and hosts a community of members at With a focus on "bringing poker to the masses" and supporting non-profit organizations, The World Poker Store also partners with local charities and corporate groups to host professional Texas Hold 'em tournaments with the proceeds benefiting a variety of causes. Most notably, The Trent Tucker Celebrity Poker Tournament hosted annually in Minnesota at Canterbury Park with attendees from both the NBA and the Poker elite featuring Michael Jordan, Scottie Pippen, Johnny Chan, Phil Hellmuth, Marcel Luske, Patrik Antonius and Hoyt Corkins to name a few with all proceeds going to benefit The Trent Tucker Youth Program. The World Poker Store Inc. also currently operates 2 retail locations in Minnesota at Southdale Center and Rosedale Center with future sites planned in other markets. The World Poker Store is the only brick and mortar retail outlet of its kind entirely devoted to poker, offering everything from Texas Hold 'em tables, Casino Quality Chips, DVDs, Books, Apparel and Tour Pro Collectibles. All products are also available online at

This press release contains information that constitutes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Any such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from any future results described within the forward-looking statements. The forward-looking information provided herein represents the Company's estimates as of the date of the press release, and subsequent events and developments may cause the Company's estimates to change. The Company specifically disclaims any obligation to update the forward-looking information in the future. Therefore, this forward-looking information should not be relied upon as representing the Company's estimates of its future financial performance as of any date subsequent to the date of this press release.

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