SOURCE: Omniture

February 27, 2008 08:00 ET

The World's Largest Professional Sports Franchises Use Omniture for Social Media

Major League Baseball, Major League Soccer, the NBA, NFL, NHL, the Premier League, and Germany's Spox.com Use Omniture to Get Closer to Their Fans

OREM, UT--(Marketwire - February 27, 2008) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, is driving online visitor engagement for many of the world's largest professional sports organizations. Using Omniture SiteCatalyst Web analytics, Major League Baseball, Major League Soccer, the NBA, NFL, NHL, the Premier League and Spox.com are measuring how their fans engage with online content and social media such as blogs, videos, RSS feeds and more. With the insight provided by Omniture, these organizations are able to better ensure the right content is featured, increasing fan loyalty and optimizing their ad spend.

"As a global sport that features 77 international players from 30 countries and territories, traffic to NBA.com continues to soar from fans in North America and around the world," said Steve Grimes, vice president of interactive services for the NBA. "We are always looking to provide compelling content and Omniture provides us with insight into how fans interact with our site -- from mobile and video to our 'Fan Voice' section and popular blogs from NBA stars like Gilbert Arenas."

"Omniture helps us understand and cater to our fans better than ever before," said Dinn Mann, executive vice president of content for MLB.com. "We want people to interact with each other through our portal and have a forum for sharing their own comments and ideas on the latest baseball information including, but not limited to, news, trades, injuries, matchups and rivalries."

Using Omniture, professional sports organizations are able to better understand the synergies across their interactions with fans. For example, MLB.com can explore correlations between visitors who receive a news alert across their mobile device and any associated blog postings on a similar topic.

"From tailgate parties to fantasy sports leagues, fans represent a passionate group of people," said Chris Harrington, president of worldwide sales and client services at Omniture. "Professional sports organizations have employed a variety of social media technologies to meet the growing demand for fans to become part of the franchise. Omniture is helping to capture and channel that passion into thriving online communities that benefit the fans, teams and athletes."


About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's 4,400 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright © 2008 Omniture, Inc. All rights reserved. Omniture and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst service, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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