SOURCE: TrueShip

TrueShip Multi-Carrier Shipping Software

October 06, 2015 21:17 ET

The "WOW" Factor -- TrueShip Spills the Beans on How to Razzle & Dazzle in Ecommerce

SCOTTSDALE, AZ--(Marketwired - October 06, 2015) - TrueShip ( -- the leading provider of ecommerce shipping software (ReadyShipper) and automated returns management solutions (ReadyReturns) -- has just released a new guide that delivers 18 timeless tips that retailers can use to add that missing “wow” factor to ecommerce.

With experts predicting that ecommerce sales will exceed $350 billion over the holidays this season, stores are gearing up for what’s shaping up to be the best haul for online retailers in U.S. history.

But to the victor goes the spoils of war. In this case, it’s the ecommerce sites that are properly optimized in their conversion funnel. A number of elements must be in place, advises leading experts, in order to assure that the goal funnel is as healthy and as conducive to the bottom line as is possible.

TrueShip’s new guide delivers 18 key changes that retailers can make to add the missing “wow” factor to their online store.

Covered in the guide is the following:

  • Add a search bar.
  • Simplify navigation.
  • Show product recommendations.
  • Use a persistent shopping cart.
  • Make it easy for customers to contact you.
  • Talk about your partners and newsfeeds.
  • Avoid using product carousels.
  • Advertise your big sales.
  • Utilize your header space properly.
  • Dedicate nested “savings” sections.
  • Offer live chat support.
  • Use an awesome background image.
  • Boast the best security on transactions.
  • Laud your best-selling items.
  • Utilize limited-time specials and products.
  • Know your unique value proposition.
  • Integrate social sharing options.
  • Offer free or discounted shipping.

“It’s not impossible to add dazzle and flare to your ecommerce store,” explained Michael Lazar, Director of Online Marketing at TrueShip. “Our newest guide delivers 18 timeless methods that retailers can implement to add the ‘wow’ factor into any store.”

Read the guide at:

A wide assortment of related guides and white papers can also be found at:

About TrueShip

#ShipSmarter - TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

Start a 14-day trial of ReadyShipper shipping software by visiting:

About ReadyReturns

#ReturnsHappen - ReadyReturns is a customer-facing, plug-and-play, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.

Start a 30-day trial of ReadyReturns by visiting:


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Contact Information

  • Press Contact
    Michael Lazar
    Director of Online Marketing
    Tel: (877) 818-7447