SOURCE: PunchTab


November 14, 2013 08:00 ET

The Yankee Candle Company, Inc. Selects PunchTab as Loyalty Program Provider

Country's Best-Selling Candle Brand Uses PunchTab's Technology Platform to Engage and Reward Customers In-Store and Online

PALO ALTO, CA--(Marketwired - Nov 14, 2013) - PunchTab, the leading Omni-channel loyalty and engagement platform, today announced it is currently working with Yankee Candle Company to power a loyalty program that will reward consumers for in-store purchases and social activity.

Yankee Candle has become the most recognized name in the candle business, and the country's best-selling candle brand, by sharing its customers' "passion for fragrance" in every product it brings to market. For over four decades, the company has enjoyed a trusted relationship with its customers and recently turned to PunchTab to develop a loyalty program designed to encourage more repeat purchases and reward loyal fans with increased member benefits.

With PunchTab's platform, Yankee Candle customers can earn points for in-store purchases and social engagement and are rewarded with vouchers in exchange for the points they've earned. By rewarding purchases and social activity, Yankee Candle offers a tangible "thank you" to their long time loyal user base. Yankee Candle plans to extend consumer earning opportunities to actions like completing profile information, following the brand on various social channels, and sharing offers with friends and family.

"As we searched for a loyalty and engagement solution, we were very impressed with
PunchTab's platform flexibility and the option to extend our program to multiple consumer touch-points," said Dana Springfield, General Manager at The Yankee Candle Company. "At Yankee Candle, we do everything possible to assure that every new experience customers have with our product is as good as or better than the one before it. By working with PunchTab, we can assure customers feel valued and rewarded in meaningful ways as they continue to shop at our retail locations nationwide."

"CPG brands and retailers are looking for insights into purchase behavior to create better consumer profiles, to influence purchase decisions, and create brand differentiation and preference. And always, to get consumers' attention," said Angela Sanfilippo, Chief Marketing Officer at PunchTab. "PunchTab offers companies like Yankee Candle the opportunity to create loyalty programs that exist everywhere consumers engage and enhance the lifetime value of each customer while rewarding consumers for their continued loyalty to the brand."

With PunchTab, retailers like Yankee Candle can easily create and manage custom, omni-channel loyalty campaigns and programs that can track and reward engagement for over 40 different behaviors on social channels, email, web, mobile, ecommerce, and POS platforms. And the platform makes it easy to design, automate, monitor, and measure online marketing efforts to achieve desired response rates and ROI.

The Yankee Candle Company loyalty program will launch early 2014.

About PunchTab, Inc.
Founded in January 2011, PunchTab is an omni-channel loyalty and engagement platform that enables agencies, brands and enterprise organizations to incentivize user behavior and drive business success. PunchTab's customers use the company's flexible solutions to deepen audience engagement and build awareness by leveraging everything from social sharing and UGC and awareness campaigns to sophisticated B2E and B2B programs. PunchTab offers both an out-of-the-box product and a fully customizable, white-labeled solution that can reward any action with virtual, social and real-world rewards. For more information, please visit

About The Yankee Candle Company, Inc.
The Yankee Candle Company, Inc. is the leading designer, manufacturer, wholesaler and retailer of premium scented candles, based on sales, in the giftware industry. Yankee Candle has a 43-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts. The Company sells its products through a North American wholesale customer network of approximately 35,000 store locations, a growing base of Company owned and operated retail stores (561 Yankee Candle Stores located in 46 states and 1 province in Canada as of June 29, 2013), direct mail catalogs, and its Internet website ( Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network of approximately 6,400 store locations and distributors covering a combined 57 countries.

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