April 08, 2009 03:00 ET

The Zeta Business Arrives in Shanghai, China

SHANGHAI, CHINA--(Marketwire - April 8, 2009) - Digital agency, Zeta, is expanding further with the opening of a new office in Shanghai. Since its foundation in the UK in January 2000 Zeta has progressed and expanded at an enviable rate. Team spirit, hard work, the ability to learn new things and strong financial management have created a very solid business.

2008 has been dramatic if not frightening and 2009 is set to be the same if not more so. Banks are going bust, businesses are ceasing to trade and people are being thrown out of work. Despite the appalling news trumpeted and amplified every hour some businesses are still thriving and expanding.

The businesses that are moving with the times are not just surviving they are advancing. And when we say "moving with the times" we don't just mean making best use of the internet and up to the minute web strategies. We mean working that bit extra for clients, analysing market trends, re-visiting product design, and measuring the quality of post-sales service. In other words: making sure that everyone, particularly senior management, is on top of their game.

Staff need more than a boot up their backside. They need to be reassured. They need to know they have a future and that the company wants to succeed. Company success can't happen if the staff can't make it happen. Sir Alan Sugar's ad on UK TV for apprentice schemes is very succinct.

UK political leaders wring their hands in despair and then put ill-conceived strategies into place, and despite all this business will still go on. As we've said before, the economy is changing, and many British businesses are doing very well indeed, please refer to the Zeta blog.

Whilst UK leaders say everyone is in the same mess we say what about China? Yes exports have dropped but China has considerable dollar surpluses. China is developing its internal economy and consequently making huge investments in the infrastructure. China is also investing overseas with many projects throughout South & Central America, The Caribbean and Africa.

With this in mind Zeta has opened an office in Shanghai. Not a hot-desk scenario, but a proper office with staff, phones and a local manager. The office will be run by Jennifer Yang who has a wealth of business experience and will deal with enquiries in Shanghai.

Zeta Shanghai will create online strategies for businesses to penetrate the Chinese, Asian, Pacific Rim, US and European markets.

To find out more about Zeta visit http://www.zeta.net/blog/2009/04/zeta-shanghai-china/

About Zeta

Zeta is a leading digital agency specialising in online marketing, design and development. Its flexible, cost-effective and responsive approach results in successful campaigns for a diverse range of clients.

Contact Information

  • Zeta
    Brad Fry
    3 Winchester Place, North Street, Poole, Dorset, BH15 1NX
    +44 (0)1202 237137
    Jennifer Yang
    Suit 105B, Hongqiao Rongguang Building
    No.11 Changshun lu, Shanghai, 200051, China
    +86 21 6 2 789 352