SOURCE: The1stMovement


April 07, 2011 15:40 ET

The1stMovement Earns Recognition From the 2011 Los Angeles ADDY® Awards Competition

The Digital Innovation Agency™ Brings Home Another ADDY for Its Online Campaign for PENTAX Optio W90 Camera

PASADENA, CA and DENVER, CO--(Marketwire - April 7, 2011) - The1stMovement (T1M), a full service digital agency with offices in Pasadena, CA, and Denver, CO, announced today that it was recognized by the 2011 Los Angeles ADDY® Awards competition within the online category. T1M's work, "The Most Adventurous Friend You Know" campaign for PENTAX Imaging's Optio W90 waterproof camera, earned a Bronze ADDY Award. Conducted annually since 1960 by the American Advertising Federation, The ADDY Awards Competition is the advertising industry's largest and most representative competition for creative excellence.

The award-winning campaign encouraged consumers to "live deeply" by challenging their comfort zone with their trusted mud-proof, water-proof, dust-proof, and shock-proof W90. In less than 2 months, T1M integrated multiple digital channels, including a major upgrade to their US official site. Rich media banner ads leveraged several social media communities in a targeted pay-per-click campaign, while a Facebook community hosted the PENTAX Optio W90 Facebook MUDFIGHT! Game Challenge Sweepstakes. Traditional tactics included digital billboards, train wraps and point of purchase displays in select markets.

T1M's CEO Ming Chan stated, "It is an honor to be recognized by the 2011 LA ADDY Awards Competition. The online campaign for the Optio W90 is a great example of how we deliver innovative solutions across the digital ecosystem for our clients." 

T1M's ability to unite outstanding creative with digital technology, along with its proven track record of success has earned the agency a variety of prestigious awards, including the Webby Award, Stevie Awards, Horizon Interactive Award, Communications Arts Award and many more.

For more information about the PENTAX Optio W90 campaign, click here or to contact The1stMovement visit

PENTAX Imaging Company is an innovative leader in the production of a variety of digital cameras including weather resistant digital SLRs and stylish, compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For over 90 years, PENTAX has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc. Visit

About The1stMovement
A full-service digital agency with offices in Pasadena, CA and Denver, CO, The1stMovement (T1M) uses emerging technology to push the boundaries of digital media. Known as The Digital Innovation Agency™, T1M has gained national recognition for its accomplishments across a wide range of well-established brands including Adobe, AT&T, Cisco, Comcast Entertainment Group, Dex One, PENTAX and more. A recipient of such awards as the Emmy®, Communications Arts, Horizon Interactive, the Webby Award, rankings in Inc. 500 and the LA and Denver Business Journals' 2010 "Best Places to Work in LA" and "Top Advertising Agencies in Denver," respectively. Visit

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