SOURCE: The1stMovement


February 15, 2012 13:54 ET

The1stMovement Named TravelStore's Digital Agency Partner of Record

T1M's "Insight Driven Innovation™" Process Sited for Creating a Winning Strategy and Furthering the Client Relationship

PASADENA, CA and DENVER, CO--(Marketwire - Feb 15, 2012) - The1stMovement (T1M) digital agency today announced that it has been retained by TravelStore as its digital agency partner of record. Following the successful execution of a research and strategy project for TravelStore in 2011, T1M utilized its proprietary "Insight Driven Innovation" process to develop the winning 2012 strategic plan designed to reach TravelStore's business objectives.

Throughout the course of its 35 years, luxury travel agency TravelStore has continuously sought new ways to improve its business and service offerings. This year, the agency's goals focus on increasing customer acquisition and improving existing client retention rates through digital channels.

Through its Insight Driven Innovation process, T1M delivered the winning strategy to grow the TravelStore account relationship. This 4-Step incremental process has supported a growing string of account wins:

Step 1: Acquire key strategic insights from client
Step 2: Focus the design process on emotional resonation
Step 3: Perform a proprietary software-inspired development cycle
Step 4: Complete an in-depth performance analysis

TravelStore is predicting new client growth and higher client retention in 2012. TravelStore's CEO, Wido Schaefer, "T1M's Insight-driven process was the driving force within our collaboration. The creative digital strategy resulting from this process is precisely the advanced thinking we were seeking to take us to the next level in our online business."

Ming Chan, T1M's CEO believes that this process played a role in the bid for becoming TravelStore's digital agency partner, "T1M is thrilled to grow our relationship with TravelStore. We share a common spirit of innovation and an offering that the world is quickly losing... personal service and attention."

T1M's digital marketing program development is already underway in preparation for the busy summer travel season. For more information about T1M, visit or call 626.689.4993 x313.

About The1stMovement
A full-service digital agency with offices in Pasadena, CA and Denver, CO, The1stMovement (T1M) partners with innovative brands and leverages emerging media to engage today's audience. Known as The Digital Innovation Agency™, T1M has gained national recognition for its accomplishments across a wide range of Fortune 500 and well-established brands. A recipient of such awards as the Emmy®, ADDY, Communications Arts, Horizon Interactive, the Webby Award, 2 consecutive rankings in Inc. 500 and the LA and Denver Business Journals' "Best Places to Work in LA," "Top Advertising Agencies in Los Angeles" and "Top Advertising Agencies in Denver," respectively. For more information, visit

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    Gretchen Kihm Stegall
    Trifecta Marketing Resources, LLC
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