SOURCE: theKbuzz, LLC

October 22, 2009 12:48 ET

theKbuzz Launches theFacelift, First Marketing Platform for Small Businesses Using Facebook Fan Pages

theFacelift Combines Social Media Marketing Expertise From Award-Winning theKbuzz, Techonology and Tools From Buddy Media, and Fan Pages on Facebook, the World's Largest Social Network

NEW YORK, NY--(Marketwire - October 22, 2009) - theKbuzz, a word of mouth and social media marketing firm headquartered in New York, today announced the launch of theFacelift, a proprietary marketing platform designed to help small businesses and organizations leverage the power of Facebook Fan Pages to help grow their businesses.

"For the first time ever, through theFacelift, small businesses, including mom-and-pop shops, will have access to the same incredible tools, technology, and marketing expertise that until now had only been available to big companies," said Dave Kerpen, Chief Buzz Officer of theKbuzz. "In this challenging economy, Facebook Fan Pages and theFacelift platform will give small businesses the chance to compete with Fortune 500 companies on a level playing field."

Facebook now has over 300 million active users, with 50% of their active users logging on to Facebook in any given day. The fastest growing demographic is those 35 years old and older, and over 10 million people become fans of a company, organization, celebrity or entity each day through Facebook Fan Pages. "Facebook Fan Pages quickly have become the leading social media marketing tool for companies to engage with their current customers and find new customers," said Carrie Kerpen, Queen Bee of theKbuzz and a partner in the firm. "We wanted to find an affordable solution for small businesses that would help them leverage the Facebook platform while freeing up their precious time to run their own businesses."

"We're proud to be providing the technology to help power theFacelift platform," said Michael Lazerow, CEO of Buddy Media. "Small businesses have just begun to scratch the surface of what's possible with social media, and theFacelift will allow small businesses to have the same great look, feel, and functionality on Facebook that Fortune 500 companies can have."

theFacelift is appropriate for doctors, dentists, realtors, lawyers, accountants, brokers, consultants, contractors and other professional services businesses, as well as restaurants, bars, stores and other small retail locations. TheFacelift includes:

--  A custom-built Facebook Fan Page including a professional, custom
    landing Page tab with personalized features and custom-designed Wall tabs
    
--  Ability to include customized applications such as virtual gifts,
    slideshows, rss feeds, polls, quizzes, and more.
    
--  Monthly updating of customized applications -- new gifts, features,
    polls, and more content for your Facebook Page every month.
    
--  Your first 25 Facebook Fans from a hypertargeted audience based upon
    customer geographic, demographic, and keyword requests.
    
--  A custom domain name ala Facebook.com/YourBiz
    
--  10 recommended sample content updates to Stream to encourage
    engagement, sharing, virality, new fans and increased business
    
--  Exclusive access to 2 weekly instructional and motivational videos on
    ways to market your business using your Facebook Page
    
--  Exclusive access to a bi-weekly Webinar on Facebook topics -- with
    opportunity for live Q&A with a consultant at theKbuzz
    
--  Weekly education on what's new and what's coming soon (Facebook is
    always changing and innovating -- We constantly educate and re-educate
    ourselves, so that you don't have to!)
    
--  $25 Facebook Ads Free Trial and access to an exclusive 60 minute
    webinar on "How to Use Facebook Ads for Businesses"
    
--  24/7 email access to help from theKbuzz team
    

Companies interested in learning more about theFacelift can visit http://bit.ly/thefacelift or http://theKbuzz.com

About theKBuzz

theKbuzz is a strategic word of mouth and social media marketing firm. Founded in 2006 by Carrie and Dave Kerpen, theKbuzz helps businesses of all sizes enter the social space using conversation and interaction with brand fans. theKbuzz works with large brands such as IMAX, Verizon FiOS, Uno Chicago Grill and 1-800flowers.com as well as a wide variety of small businesses, non profits and government agencies, helping companies navigate Facebook, Twitter, YouTube, LinkedIn, MySpace, the blogosphere and the constantly-changing social media landscape. theKbuzz is a proud member of the Word of Mouth Marketing Association (WOMMA) and winner of the 2008 WOMMIE award for excellence in word of mouth marketing. thKbuzz is headquartered in New York, with offices in Boston and Chicago. For more information visit http://theKbuzz.com or http://facebook.com/theKbuzz

About Buddy Media

In today's social media world, every brand needs a Buddy. The Buddy Media Platform gives brands and agencies total control over their social marketing campaigns, allowing them to launch, maintain and measure their brands' efforts. Some of the world's largest brands, including Anheuser Busch, FedEx, New Balance, Time Inc. and Microsoft, work with Buddy Media to create social brand loyalty and social brand advocates. Based in New York, Buddy Media is a privately held company backed by Softbank, European Founders Fund and GreyCroft partners and additional investors. For more information, visit www.buddymedia.com.

Contact Information

  • Contact:

    Dave Kerpen
    CEO
    718.416.2899