SOURCE: TheBrain Technologies

April 18, 2005 10:30 ET

TheBrain Technologies Named "Cool Vendor" by Leading Analyst Firm

Vendor Selection Based on How Innovative, Impactful and Intriguing They Are

MARINA DEL REY, CA -- (MARKET WIRE) -- April 18, 2005 -- TheBrain (www.thebrain.com), the leading provider of visual search and categorization software, announced it has been included in the list of "Cool Vendors in Customer Relationship Management, 2005," a report published on March 22, 2005, by Gartner, Inc. with analysis of TheBrain by Esteban Kolsky.

The cool vendors that were chosen are breaking new ground in an established subsegment of the CRM applications market to deliver increased client value. The vendors chosen by Gartner's CRM analysts represent companies working at the leading edge of CRM technology.

"We believe our inclusion confirms TheBrain's success and innovation in knowledge management," said Shelley Hayduk, Vice President of Marketing for TheBrain. "This distinction underscores the need for more intuitive user interfaces and the value that visualization software brings to organizations suffering from information overload and poor knowledge sharing."

BrainEKP (Enterprise Knowledge Platform) helps companies organize, visualize and share content for improved information access and collaboration. The solution's strength is a proprietary visual interface that displays how information is related. With a simple drag and drop, users can link together all relevant information to see their content in a manner that is fundamentally superior to linear lists of folders or search results.

TheBrain interface presents information as a series of animated diagrams, each one flowing into the next. This intuitive interface is both engaging and second nature, scaling to handle thousands of complex issues, topics and data sources while providing a complete overview and context for subject matter. The solution also features seamless integration between a built-in natural language search engine and visual display to provide users with the best and most fluid user experience for both searching and browsing habits. This innovation has enabled the company to acquire over 30 enterprise customers worldwide and over 600,000 downloads of its PersonalBrain, desktop edition product.

About Gartner's Cool Vendors Selection Process

Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months.

About TheBrain

TheBrain Technologies Corporation is the leading provider of visual search and categorization software. TheBrain's Enterprise Knowledge Platform, BrainEKP, connects people, processes, and information into a highly collaborative user interface to leverage knowledge and expertise across the enterprise. Download your own PersonalBrain at http://www.thebrain.com or email info@thebrain.com.

TheBrain is a registered trademark of TheBrain Technologies Corporation.

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