SOURCE: TheDirectory.com, Inc.

TheDirectory.com, Inc.

January 12, 2015 13:05 ET

TheDirectory.com Releases Shareholder Update

Company Schedules Conference Call for January 22nd

TAMPA, FL--(Marketwired - Jan 12, 2015) - TheDirectory.com, Inc. (OTC PINK: SEEK), an emerging leader in the vertical local search space, today announced that it will host an investor conference call on January 22 after the market close. Additionally the Company provided the following business update to its shareholders in the form of the following letter from the CEO:

Dear Shareholders,

I am pleased to report that we have established a consistent growth trend, in terms of revenues, during the past few months that we believe will lead to sequential topline growth throughout 2015 and increased revenue for the seventh consecutive year. Over the past 15 months we've dramatically improved our Company on all fronts. We've grown our annual revenue base from under $800,000 to nearly $2 Million, became fully reporting, create positive equity and improved our balance sheet. There is still much work to be done if we are to achieve our goals and create significant shareholder value in 2015.

First and foremost I'd like to thank shareholders for your support. As a penny stock, we're fighting the odds and the naysayers on a daily basis. In the last 18 months, we've seen our market cap jump to over $10 Million with $500k a year in sales, to today's levels of less than $1.5 with nearly $2 Million in sales. This seems to be the nature of penny stocks and I believe it will continue this way, as it relates to our publicly traded shares, until such time as we have paid down all or at least the vast majority of our convertible debt or can up-list to a higher quality exchange that will increase our exposure to a larger segment of the investment community.

With that said, I believe 2015 will be the best year in the history of our Company. We expect sales growth of 50% or more as well as significantly reduced debt levels by the end of the year. I'll discuss our plans to achieve these goals in greater detail on our conference call later this month. Below are some of the highlights of our goals and plans for 2015:

2015 Estimates

Revenue

Though we won't be issuing quarterly revenue estimates during the year, we're comfortable forecasting full year topline growth of 50% plus for a target revenue range of $3 to $4 Million.

Debt

Reducing our debt is of paramount importance to us this year and second in our internal forecasting only to growth. We're developing a plan that will dramatically reduce or even eliminate our outstanding convertible debt by the end of 2015. We'll discuss our plans in this regard in greater detail on the call.

City Guides

Our Hello branded city guide network was launched in November of 2014 after a year of development and planning. With the city guide network operational for the full year, we expect it to play a more prominent role in our growth plans for 2015. The next phase in our development of the network is to complete the integration of our directories and centralized database projects into the 1,600 city guides. Additionally, we'll continue seek out national, regional and vertical advertising partners in 2015.

Central Database

This project is one of the most important projects we've undertaken to date and would fall into the 'build' area of our build, buy or partner business model. We're creating a proprietary centralized database and set of APIs that will allow local businesses in any vertical to control their business listing data that displays across our owned and operated network as well as a network of targeted partner sites in virtual real time. We'll be building this new brand out under our recently acquired domain name DirectoryListings.com and expect to launch the fully functional site during the first half of 2015.

Branding

2015 will see the continuation of our national branding campaign as we seek to build our brands into leaders in the vertical local search space. We'll be running television and online campaigns throughout the year. Additionally, we plan to be very aggressive this year with regards to presenting and building our brands at vertical trade shows across the country in 2015. We'll discuss this in more detail during the call.

Market Opportunity

We continue to see massive upside opportunity in the vertical local search space. Today, even though our vertical markets continue to grow, there are still no clear cut leaders. As I've said in the past, our success will be based on our ability to execute our plans. While I'm pleased with our overall results for 2014, we have to raise the bar this year and do better, especially in the areas of growth and debt reduction. Execution in these specific areas will lead us to our goals, we're committed to doing whatever is necessary to achieve them. I believe our asset and traffic base, as well as our ability to generate and convert local online traffic into customers for our growing client list, paired with the scalability of our call centers, place us in strong position to capitalize on the opportunity in front of us in 2015.

I look forward to discussing the opportunities outlined in this letter with you during our call later this month, and once again thank you for your support of our Company and Happy New Year.

Best Regards,

Scott Gallagher
Founder and CEO
TheDirectory.com

About TheDirectory.com, Inc.

TheDirectory.com is a diversified Local and Vertical Internet search company that owns and operates a network of Locally targeted, category specific, search destinations anchored by its Local business search engine www.TheDirectory.com. Other sites in the network include: www.Podiatrist.net, www.Chiropractor.net, www.Therapists.net, www.Dietitians.net and many others. For more information see the Company's financial statements and related filings on www.OTCMarkets.com.

Forward-Looking Statements

Certain statements contained herein are "forward-looking" statements (as defined -- Private Securities Litigation Reform Act of 1995). TheDirectory.com, Inc. cautions that the statements made in this press release constitute forward-looking statements and no guarantees of future performance and actual results or developments may differ materially from projections in forward-looking statements. Forward-looking statements are based on estimates and opinions of management at time the statements are made.

Contact Information

  • Contact Information
    Contact:
    Scott Gallagher
    727-417-7807