TheDirectory.com to Open New Software Application and Technology Development Division

TAMPA, FL--(Marketwire - Aug 29, 2011) - TheDirectory.com, Inc. (PINKSHEETS: SEEK), through a partnership with a multi-national Company generating over $60 Million in annual sales, today announced that it has completed plans to open a new software application and technology development division at a 25,000 square foot facility in Mumbai, India. The new division will allow TheDirectory.com to begin custom development of new Local search platforms, web and mobile search applications and implementation of its Local search platform into 100 new categories over the coming 18-months.

TheDirectory.com Founder and CEO Scott Gallagher commented, "To date our development needs have been handled primarily by third parties which vastly limits what we can do. Having the ability to develop a scalable, in house staff, within a highly successful multi-national operation improves our capabilities and product offering almost immediately. Our business is growing very rapidly. We have aggressive plans for the rest of this year and 2012 to enter new Local search categories, develop mobile Local search applications and accelerate the launch of version 2.0 of TheDirectory.com; the new division will help us meet those goals in a scalable and efficient manner based on our growth."

About TheDirectory.com, Inc.
TheDirectory.com is a Local Internet media network that owns and operates locally targeted category specific search destinations including several which are leaders in their vertical markets including www.Podiatrists.com. In addition to www.TheDirectory.com the network includes www.Chiropractor.net, www.Therapists.net, www.DentistAppointments.com, www.Dietitians.net and many others. For more information visit the Company's Investor web site www.TheDirectory.tv. Review the Company's other filings on www.OTCMarkets.com.

Forward-Looking Statements
Certain statements contained herein are "forward-looking" statements (as defined -- Private Securities Litigation Reform Act of 1995). TheDirectory.com, Inc. cautions that the statements made in this press release constitute forward-looking statements and no guarantees of future performance and actual results or developments may differ materially from projections in forward-looking statements. Forward-looking statements are based on estimates and opinions of management at time the statements are made.