SOURCE: TheFind.com

September 18, 2007 09:00 ET

TheFind.com Introduces Innovative Web Advertising Option -- Mouse-over Banner

Major Retailers Set to Participate in Founding Partner Advertising Program; TheFind.com Launches Unique Concept That Enhances 'Discovery Shopping'

LAS VEGAS, NV--(Marketwire - September 18, 2007) - SHOP.ORG ANNUAL SUMMIT 2007 (Booth #229) - TheFind, Inc. (www.thefind.com), the leading shopping search engine and web destination for discovering lifestyle goods, today launched an industry-first advertising unit called the Mouse-over Banner. The innovative unit for the first time combines the targeted nature of text link search advertising together with the high-impact brand building of banner advertising. The company rolled out the new advertising format through its new Founding Partner Program for merchants at Shop.Org's Annual Summit 2007, the premier gathering of Internet and Multi-channel Retailers.

The development of the Mouse-over Banner unit is a result of consumer feedback relating to both overall search engine design and the methodology by which consumers are interested in receiving additional product and pricing information. The three-month Founding Partner Program runs through this Holiday season, and is designed to deliver intelligent feedback to TheFind, as well as to innovative retailers who are interested in understanding and shaping applications that can specifically help merchants. The results of the program will highlight the effectiveness of applications such as the new Mouse-over Banner unit in catering to discovery shoppers.

The Mouse-over Banner is a relevant, contextual and targeted banner advertisement that is only visible when a consumer scrolls over a product for more information in the search results displayed by TheFind.com. This allows embedded, target specific banners to be offered in the mouse-overs without cluttering the page with unrelated advertising that often makes results pages in typical search engines consumer unfriendly. Mouse-over Banners are highly specific vehicles for retailers to deliver sales acceleration tools such as coupons and "free shipping" information, as well as up-selling and cross-selling messages. Brand manufacturers can use the mouse-over banners to inform consumers of brand extensions, new products and to deliver manufacturer coupons. Finally, Mouse-over Banners can also be used as a competitive sales tool to attract consumers looking at competing products and retailers.

Beginning Oct. 1 and running through the holiday shopping season, several top-tier and boutique retailers will participate in the Founding Partners Program of TheFind.com. These leading and forward-thinking retailers will be the first to utilize TheFind's innovative advertising concepts as well as several additional unique offerings, all in an effort to develop more sales this Holiday shopping season.

"TheFind.com is pioneering 'discovery shopping' by enabling shoppers to not only easily search and find the particular products they are looking to buy, but to also to discover new products, related brands, discounts, complementary products and new stores," said Siva Kumar, CEO of TheFind, Inc. "We are introducing our innovative Mouse-over Banner to major online retailers so they can target relevant advertising messages to the right consumers at the right time, to increase sales and enhance discovery shopping."

"Our Founding Partner Program participants are forward-thinking innovators who are eager to test and identify the benefits of unique advertising opportunities in a shopping-specific environment," said Larisa Hall, Vice President of Marketing for TheFind, Inc. "By working with these retailers to jointly fine-tune innovative advertising concepts, we are offering more effective ways to market products and brands to consumers online."

For more information, please stop by the TheFind, Inc.'s booth #229 at Shop.Org.

About TheFind, Inc.

TheFind, Inc. offers the leading shopping search engine that delivers comprehensive, authentic and visually compelling results for products across the lifestyle goods category. The Find.com family also includes leading fashion shopping website Glimpse.com, which specifically caters to fashion-savvy shoppers searching for the latest trends and hottest apparel products. From the most popular e-commerce sites to the most unique, hard-to-find brands, TheFind.com uniquely crawls the entire Web to find more than 190 million products from more than 500,000 stores. By using its patent-pending "product ranking" technology, TheFind.com displays the best-selling products, styles, brands and stores for any shopping search right on the first page of results -- saving consumers time and money.

TheFind.com, headquartered in Mountain View, Calif., is backed by the leading investors Bain Capital Ventures, Redpoint Ventures and Lightspeed Venture Partners. For more information, visit www.thefind.com.

Contact Information

  • For more information, please contact:
    Shaila Arora
    Arora PR for TheFind, Inc.
    Ph: 310-749-5006
    Email: Email Contact