SOURCE: theKbuzz, LLC

May 24, 2010 13:17 ET

theKbuzz Launches Likeable Media, a Social Media Leveraging & Word of Mouth Marketing Firm

CEO Dave Kerpen Calls on Brands to Become More Transparent, Responsive, and Likeable

CHICAGO, IL--(Marketwire - May 24, 2010) -  theKbuzz today announced the launch of Likeable Media and Likeable Local, dedicated to leveraging social media and word of mouth marketing to building more transparent, responsive and likeable companies of all sizes, nonprofits, and governments. The announcement was made at the trade organization Word of Mouth Marketing Association's (WOMMA) annual School of WOM event in conjunction with the company becoming a governing member of WOMMA. In an open letter to clients, staff, and the industry titled Every Brand Should be Likeable, Chief Executive Officer Dave Kerpen outlined Likeable's vision for how social media will transform organizations.

Said Kerpen, "The social media revolution has given consumers around the world the largest voice we've ever had. It's led companies to think about how they can be more transparent, more responsive and more likeable. Social media, along with a global recession, has also led companies, organizations, and governments to figure out how to accomplish more with less money -- to get their messages out there and talked about, without spending as many dollars on declining media like television, radio and print... Word of mouth marketing is the purest and best form of marketing -- social media has continued to prove this in many ways. People like to share with and feel connected to each other, and to brands, organizations, and even governments they like and trust. That's why Facebook has quickly grown to nearly 500 million users and the Facebook 'Like' button, introduced just 2 weeks ago, and has already been added by over 100,000 websites."

Kerpen added, "Social media, used well, is nothing short of transformational, not only in marketing, but in public relations, sales, customer service, and operations -- and in breaking down silos to better connect companies internally and externally. We help build better brands -- brands that really listen, deliver value, and respond to customers -- brands that share and inspire likeable social content, that is, content that's worthy of being shared online and offline, and 'liked,' literally and figuratively. We know that in today's world, every company, nonprofit, and even government, is a social publisher -- and through Facebook and beyond, we help our clients produce, respond to, and inspire great text updates, images, videos, & other content -- or what we call likeable media."

Likeable's roadmap includes the development of the Likeable Index, a proprietary measurement of a brand's likeability across social channels, and the Likeable Platform for small business. The firm currently works with over 200 clients, including, Verizon, Neutrogena, Uno Chicago Grill, Stride Rite, the New York City Department of Health, and dozens of others, ranging from mom-and-pop stores to Fortune 500 companies. The company has 40 employees across 3 offices and was recently named 1 of 48 global Facebook Preferred Developed Consultants. The firm was founded in 2006 after Dave Kerpen's sponsored-wedding to the co-founder of theKbuzz, Carrie.

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