SOURCE: TheNeeds.com

Theneeds.com

October 08, 2014 22:00 ET

Theneeds Improves Its Content Recommendation Technology With a Major Release

SAN FRANCISCO, CA--(Marketwired - Oct 8, 2014) - "How do we take the Internet and order it for you?" This is the question Marissa Mayer, CEO of Yahoo!, was wondering recently when talking about the huge opportunity around personalization. The answer comes in the shape of Theneeds, which tackles this problem through its proprietary algorithms. With recently published updates to its core technology, Theneeds is rapidly becoming the platform to beat, in a very interesting space.

For those who still have not heard about this technology, Theneeds is turning the content discovery and personalization paradigm on its head to help users discover more content across their interests and passions. The secret is a combination of machine learning and artificial intelligence, which analyze and monitor a large variety of signals -- both internally and externally from the web at large -- to deliver the right content to the right individual via a well designed and effortless content discovery experience.

Users begin the process by selecting their high-level interests at sign up and therein lays the first important new release feature. "We wanted to make this step as fast and smooth as possible, so we introduced another piece of cool technology," says founder and CEO Gabriele Pansa. "Within a few seconds, our technology can analyze your Twitter or your Facebook stream and interactions, and capture what you may be interested in with a high level of accuracy." This translates in recommending initial categories that users can easily edit and then further enrich with continued use of the application. In other words, Theneeds never stops learning.

With the choices set, the discovery platform delivers news, articles, social posts, videos, and more revolving around users' interests and pulled from thousands of content sources. Furthermore, the state-of-the-art algorithms analyze each source every few minutes and rank all the content in real-time to surface the best of the web and reduce the noise. 

Other updates introduced to the discovery and recommendation engine improve keyword and entity extraction for a more refined level of content understanding, with significant advancements in quality classification, clustering and personalization.

Further innovations include more sophisticated and comprehensive content graphs, with refined weights and parameters, to pre-score each piece of content. These graphs connect topics across different articles and sources to surface what is relevant and topical across the web. Other social improvements include, a deeper analysis of signals from the internal community as well as more accurate mapping of user's digital DNA, with feedback whenever a specific threshold (either positive or negative) has been reached.

At its core, Theneeds delivers serendipity. If there is something relevant you should be aware of on the web, the highly fine-tuned algorithms most likely know about it, and great stories will be delivered to the right user, all in one place. This is the future of web discovery, and Theneeds already offers an outstanding experience today. 

For more information visit www.theneeds.com or download the iPhone app from the App Store.

Theneeds News: http://www.TheneedsNews.com

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