Nike Canada Ltd

Nike Canada Ltd

August 13, 2008 13:57 ET

Theory of a Dead Man and The Trews Announced as Vancouver Headliners For The Nike+ Human Race-The World's Largest One Day Running Event

Kanye West and Moby Confirmed To Play Los Angeles & London as Online Registration Opens Globally

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Aug. 13, 2008) -

Editors Note: A video is included with this press release.

Music takes centre stage on the heels of the official registration opening for the Nike+ Human Race, the world's biggest one-day running event taking place on August 31, 2008. The race brings together the power of sport and music to inspire and connect runners from every corner of the planet. Participants in this unprecedented event will experience an exclusive music performance by some of today's top artists in each of the 25 designated race cities.

In Vancouver, rockers Theory of a Dead Man and The Trews will headline the run's post race concert. Both groups have had massive success over the past few years, garnering Much Music Video Awards and Juno nominations. Theory of a Dead Man won the Juno Award for New Group of the Year in 2003, just a year after the debut of their first album. In 2008, The Trews were nominated for the MMVA's MuchLOUD Best Rock Video for their song "Hold Me in Your Arms."

These performances will be two of several high-profile acts participating in the Nike + Human Race festivities worldwide, starting in Taipei, ending in LA and including cities across Europe, Asia and North and South America.

In Los Angeles, nine-time Grammy Award winning artist Kanye West will headline the run's post race concert for the grand finale of the 25-city Nike+ Human Race. "I'm hitting the stage in Los Angeles for the Nike+ Human Race, Nike's dopest 10k run ever," says West. "This race is bringing together hundreds of thousands of people from all over the world to run and listen to some great music while serving a higher cause, and I'm excited to perform in L.A. as part of the grand finale."

In London, runners will be treated to an exclusive performance by world-renowned American DJ, songwriter, musician and singer Moby in the city's famed Wembley Stadium. Other all-star artists confirmed to play at the Nike+ Human Race include chart-topping rock band All-American Rejects in NY; hometown favorites Fall Out Boy in Chicago; R&B songstress Kelly Rowland in Paris; dance-electro-pop duo The Pinker Tones in Madrid, Turkish pop sensation Kenan Dogulu in Istanbul; the Fantastic Four in Munich; Beijing-based singing duo Yu Quan in Shanghai and American rock band Boy Likes Girl in Singapore.

Beyond running and music, the Nike+ Human Race is also an opportunity to give back. Participants will be able to run for a worthy cause and support the three official Nike+ Human Race charitable partners: the Lance Armstrong Foundation - uniting people in the fight against cancer; WWF - the global conservation organization addressing the causes and impacts of climate change; and the UN refugee agency's ninemillion.org campaign - bringing sport and education to refugee youth. Together, Nike and the Human Race competitors will raise funds to donate at least USD $3 million to the Nike+ Human Race charities. Money will be raised via givebacks from registration fees, a percentage of Nike+ Human Race t-shirt sales and a donation of $1 million USD from Nike.

The Nike+ Human Race will also feature an online pledge tool so individual runners can donate additional funds to the cause of their choice and invite friends and family to contribute on their behalf.

"As a committed runner and a cancer survivor, I'm proud to be participating in the Nike+ Human Race," Lance Armstrong said. "The race offers the best of both worlds by bringing together a global community to run together and support worthy causes like the Lance Armstrong Foundation, the UN refugee agency's ninemillion.org and WWF in our combined efforts to have a positive impact on the world."

Other Nike athletes will also be joining the movement to run with the world and for a cause. Like Lance Armstrong, they will serve as honorary athlete ambassadors for the charities and join in Human Race activities. Six-time marathon winner and current NY Marathon Champion, Paula Radcliffe and middle distance runner Kara Goucher will be running to support WWF, while marathoner Meb Keflezighi will be representing ninemillion.org. In Canada, longtime friend of Nike and Olympic triathlete Simon Whitfield and world championship silver medalist Gary Reed, will set the pace for the thousands of Canadians expected to participate.

Nikeplus.com will be the official destination for the Nike+ Human Race and for all pre-race training needs. Here, runners can create a personal profile page or stay motivated by sampling and downloading the latest in Nike+ Sport Music offerings. Sport Music offers runners the best in original Training Run and Coaching Mixes designed specifically for treadmill and road runs. Beginning June 15, runners will also be able to visit Race City pages covering local race info and news, Training pages for information and links to in-city training runs, events with official race partners including 24Hour Fitness and Starbucks and Nike+ Coach training. Gear pages covering the latest in Nike performance training gear and Nike+ product will also be offered.

For more information on the Nike+ Human Race and a complete listing of race cities, please visit nikeplus.com.

About NIKE, Inc.

NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading United Kingdom-based global football (soccer) brand; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. For more information, visit nikebiz.com.

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