October 08, 2008 15:06 ET Finds Success With Launch of Fine Jewelry Line

NEWPORT BEACH, CA--(Marketwire - October 8, 2008) - "Despite the fact that last week was the worst week in America's economic history since the Great Depression, we had a rocking launch and found that people are still buying fine jewelry," said Susan Shieldkret, owner of, an online boutique that sells jewelry and accessories. "It seems that people are still looking for great investment pieces," Shieldkret added, referring to the fine gold and diamond JennaViv Collection of jewelry that her company introduced last Thursday in Newport Beach, Calif. "We were pleasantly surprised by the number of pieces we sold."

The JennaViv Collection is the first in's Featured Designer Program, with the collection being sold exclusively through the website. The purpose of this program is to present designers to jewelry lovers everywhere and to showcase their designs at

"Our Featured Designer Program will help bring attention to talented designers and also makes their original designs available to jewelry enthusiasts who want to own distinctive pieces you won't see everywhere else," said Shieldkret. "I chose to launch this program with Jennifer Mankin's JennaViv Collection because her exquisite designs using the premium gold, diamonds and other gems represent the superior level of quality we're proud to provide at ThePassionateCollector™. We feel that the internet allows customers -- no matter where they live -- access to more unique jewelry choices; but unlike so many internet vendors, we stand behind our jewelry and guarantee our superior craftsmanship in our diamond pieces. When all is said and done, our integrity is our most important commodity."

The inspiration for the JennaViv Collection came to Mankin as she traveled through Europe and was struck by the rich, dramatic Mediterranean architecture she saw, especially at the location where Cleopatra and Marc Antony would rendezvous. The jewelry is handcrafted in Europe from 18K gold and diamonds that are extremely high in color and clarity. All the diamonds in the JennaViv Collection are hand-set, which makes the prongs stronger because they are fitted to the diamond better than machine-set diamonds. There are currently 12 designs in the collection, with plans for more pieces to be added later this fall. Prices will range from $500 to $20,000.

Mankin designs jewelry with an emphasis on the dramatic, and believes that even striking jewelry should be comfortable enough to wear every day. She also believes jewelry should make a woman feel great. "Every woman should have a touch of glamour in her life, with a 'go-to, signature piece of jewelry' that makes her smile every time she puts it on," said Mankin, whose years of experience with fine jewelry while working at Tiffany & Co. and Charriol led her into the field of jewelry design.

For more information about the unique pieces in the JennaViv Collection, visit or call 949-644-2246.

About The Passionate Collector™:

The Passionate Collector is an online boutique that sells distinctive jewelry and fashion accessories from a variety of designers. The web site features a Couture Collection, an Eco-Friendly Collection and everything in between. Susan Shieldret, the owner and president of The Passionate Collector, provides her comments on each piece that she has hand selected to sell. The website also includes background information on gold, silver, gems and other things jewelry collectors should know. For more information, visit or call 949-644-2246.

Contact Information

  • Media contact:
    Lisa Elia PR
    Phone: 310-479-0216
    Fax: 888-548-5950
    e-mail: Email Contact