ThePetangoStore.com's "White Label" Store Partners Earn Special Holiday Offers

OAKVILLE, ONTARIO--(Marketwired - Nov. 21, 2013) - Pethealth Inc. (TSX:PTZ) (Pethealth" or the "Company") will be offering big savings to its online retail White Label partners. This holiday season, animal welfare organizations ("AWOs") who have signed agreements with the Company to power their online retail stores, will be able to offer their adopters and supporters an exclusive free shipping promotional opportunity. Through their online outlets, powered by ThePetangoStore.com, the Company will be eliminating its minimum purchase requirement to receive free shipping on all holiday orders.

There will be no limitations; this exclusive offer will apply to over 11,000 store products and all brands. The promotion will be in effect for all orders received from November 22 to December 6, 2013. Participating AWOs will continue to receive the 10% donation for every hard good sale and a $1 donation on the sale of every pet pharmacy product, all made through their White Label store during this promotional period.

"We are delighted with our online White Label store and this special holiday promotion," said Sherry Silk, Executive Director of The Humane Society of Tampa Bay. "Both our adopters and shelter supporters see it as offering excellent value and convenience, not to mention that it presents them with another way of contributing to our organization. It allows us the opportunity to operate in a business aspect not normally available to us."

AWOs using the Company's cloud based animal management application, PetPoint, have the opportunity to participate in the White Label program. Since the pilot phase of the program commenced, a total of 39 AWOs have signed exclusive agreements to partner with the Company's white label online pet food and pet supplies store front. Offered exclusively through ThePetangoStore.com, organizations have the opportunity to enhance their brand and value proposition to adopters and supporters by offering a turn-key, managed online retail solution branded with the organization's name and logo, and available from either their existing site or as a standalone.

"We are pleased with the progress made during the pilot phase of the White Label store initiative," said Glen Tennison, Chief Financial Officer of Pethealth Inc. "Our White Label store program is consistent with the view that the growing commercialization of animal welfare organizations will be built on the twin cornerstones of broader veterinary service and expanded pet specialty retail offerings. We at Pethealth have and will continue to empower our shelter partners with the aim that they keep more of the revenue associated with post adoption pet care rather than see that revenue go to third parties. White Label store partners can expect to receive additional exclusive offers as we look to aggressively grow the number of animal welfare organizations with White Label stores in 2014."

To view the links of all 39 White Label partner websites that have been launched to date, please visit: http://www.petpoint.com/whitelabel_partner_links.pdf.

About Petango.com and ThePetangoStore.com

Petango.com is the first adoptable search service that offers real-time updates of adoptable pets in participating shelters. Partnered with thousands of animal welfare organizations across North America, the site uses live animal data feeds through the integration of the Company's animal management application, PetPoint, to offer a wide range of media-rich options for shelters, pet adopters and supporters. With automatic uploads of adoptable pets directly from the PetPoint database to Petango.com, shelters can connect with over a million pet adopters and supporters, contributing to the adoption of millions of pets. ThePetangoStore.com provides adopters and supporters access to competitively priced pet food, supplies and pet pharmacy needs online with a percentage of every purchase made donated back to the animal welfare organization of the customer's choosing. With over 11,000 products featured and growing, ThePetangoStore.com offers a full range of pet specialty products in a variety of specialty shops and categories.

About Pethealth Inc.

Pethealth is North America's second largest provider of medical insurance for dogs and cats to pet owners, operating in the United States, Canada and the United Kingdom. In addition, the Company is the leading provider of management software to North American animal welfare organizations through its cloud based application and is the leading provider of pet related database management services to the North American companion animal industry. Pethealth offers a unique range of products and services for veterinarians, shelters and pet owners through a number of wholly owned subsidiaries using a range of brand names including PetCare, 24PetWatch, Pet Protect, Petpals Direct, PetPoint, Petango.com and ThePetangoStore.com.

Pethealth is based in Oakville, Ontario. To find out more about Pethealth, visit the website at www.pethealthinc.com.