SOURCE: Combe, Inc.

June 27, 2005 12:34 ET

There's No Gray Area When It Comes to Top Product for Banishing Gray Hair

Just For Men Haircolor Wins 2005 Men's Health Grooming Award

WHITE PLAINS, NY -- (MARKET WIRE) -- June 27, 2005 -- Men seeking an easy way to make gray hair vanish need look no further than Just For Men® Haircolor. That's the view of a panel of Men's Health editors, distinguished stylists and grooming experts who named Just For Men Haircolor the best product for covering gray hair in the magazine's first Men's Health Grooming Awards.

"Our first-ever Grooming Awards speaks to the fact that men of all ages are faced with numerous grooming questions that they were afraid to seek the answers to," said Brian Boye, fashion and grooming director of Men's Health and award judge. "Whether it's soothing razor burn or camouflaging gray hairs, we want our readers to understand that there are numerous products available designed just for them, and our award winners represent the best of the best."

The Men's Health Grooming Awards feature five categories: Hair Do's, Facial Fixes, Body Basics, Shaving Secrets and Tooth Wisdom. More than 108 products were spotlighted in this May feature issue.

"This award underscores that haircoloring is becoming much more acceptable among men of all ages," said Michael Wendroff, Combe vice president of men's grooming. "This trend can be seen not only in surveys, but also in our strongest sales figures ever. Just For Men Haircolor is five-minute men's hair color that targets just the gray hair and is trusted by the more than three million men who use the product regularly."

Just For Men Haircolor is a shampoo-in hair color with a revolutionary formula that targets only the gray hair. With a 70 percent market share, Just For Men Haircolor remains the most popular brand of men's hair color on the market. The product can be purchased at food and drugstores everywhere and retails for about $7.

Made in the Shade

For those men interested in covering their gray, a few easy tips will trigger the best results:

--  Pick a product made for men, which means it is designed with men in
    mind and is quick and easy to use.
--  Pick the right shade.  Experts agree that for foolproof results,
    choose a shade lighter than your natural hair color.
--  Pay attention to lighting, which means always select a shade of color
    in a well-lit room, so you can ensure you're seeing the true color.
--  Read the directions.  Every product has its own unique steps and has
    been tested by research-and-development experts to eliminate any margin for
    error.  Sticking with the directions will help you avoid unexpected or
    unwanted results.
About Just For Men Haircolor

Combe Incorporated is a manufacturer of health and beauty-care products, including Just For Men®, Grecian® Formula 16® and Grecian 5® haircolor products, Lanacane® skin care products, Odor-Eaters® foot care products, Vagisil® feminine care products, Sea-Bond® denture products, Cepacol® mouthwash and sore throat products, Brylcreem®, Aqua Velva® and Lectric Shave® men's personal grooming products and Williams® Mug® Soap. Combe, a privately held multinational company founded in 1949, has its international headquarters in White Plains, N.Y.

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