SOURCE: ThermaFreeze Products Corporation

August 24, 2009 10:40 ET

ThermaFreeze Products Announces Update on Strategic Marketing Plans and Recent Corporate Developments

MOBILE, AL--(Marketwire - August 24, 2009) - ThermaFreeze Products Corporation (PINKSHEETS: TZPC) announced today it has developed a line of physical therapy products for the Show Horse (Dressage) and sports markets.

"Over the past two months, ThermaFreeze has been field testing wraps to reduce swelling and inflammation on the fore and rear legs of Quarter Horses competing at the Tom Powers Futurity in Alto, Michigan; the Southern Belle Invitation in Tunica, Mississippi; the Stars N Stripes in Conyers, Georgia; and for the last three weeks at the Reichert Celebration in Tulsa. All the feedback we've received has been positive," said Richard Bolton, Chairman of ThermaFreeze.

Mr. Bolton added, "ThermaFreeze is proving to be easy to use, requires minimal labor, and can be quickly applied to numerous horses simultaneously after hard competitions or post-workout. We'll be introducing Equine Wraps at the All-American Quarter Horse Congress competition in early October, in Columbus, Ohio. We're very excited about this market channel for ThermaFreeze."

The Company also reported that it has been field-testing ThermaFreeze with trainers and their players in the American Basketball Association,, over the summer.

Joe Newman, Chief Executive Officer of the ABA, stated, "We've recently tested ThermaFreeze on a group of players from various teams for knee and ankle injuries and bruises. Results during summer tryout camps were outstanding."

Mr. Newman added, "While we would have preferred to keep the ThermaFreeze in the freezer, the fact is that injuries happen and our trainers need a quick and effective way to treat them. ThermaFreeze is a truly remarkable product; it works beautifully and will be a staple of our trainer's treatment when ice is needed. It is easy to use, very flexible and can be tailored to the player's individual needs. I assume it will become standard in all sports leagues, high school, college and professional."

The Company also reported it has closed a $700,000 equity investment. Post-financing and recapitalization, there are 17,106,506 shares outstanding, with 100 million authorized. The Company plans to file an Issuer Information Statement with shortly.

About ThermaFreeze: ThermaFreeze™ Products Corporation ( manufactures and markets a patented, innovative refrigerant product designed for use in the commercial shipment of perishables, and for use as a consumer compress and chiller product. ThermaFreeze™ refrigerant is flat, lightweight and flexible, even when frozen, making it more convenient and cost effective to use than ice, gel packs, ice bricks and dry ice.

Safe Harbor for Forward-Looking Statements: Statements made in this release with the respect to the Company's current plans, estimates, strategies and beliefs and other statements that are not historical are forward-looking statements. Forward-looking statements include, but are not limited to, those statements using words such as "believe," "expect," "plans," and words of similar meaning in connection with a discussion of future operations, financial performance, events or conditions. Statements are based on management's assumptions and belief in light of the information currently available to it. The company cautions you that a number of important risks and uncertainties could cause actual results to materially differ from those discussed in the forward-looking statements, and therefore, you should not place undue reliance on them.

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