SOURCE: ThermaFreeze Products Corporation

Thermafreeze Products Corporation

February 19, 2009 08:00 ET

ThermaFreeze Teams With L2Tdirect to Launch National Sales Efforts

RED BANK, NJ--(Marketwire - February 19, 2009) - Red Bank, NJ-based ThermaFreeze Products Corporation (PINKSHEETS: TFZP) today announced the appointment of Georgia-based L2Tdirect (www.ibcworld.com) to spearhead its worldwide sales and marketing efforts. Contract terms haven't been disclosed but it is indicated that L2Tdirect has been consulting with ThermaFreeze Corporation for some months as they prepare to launch their innovative line of dry gel packs products in multiple channels.

"This association is the final piece in our distribution model and will allow us to launch our patented products into multiple channels immediately," stated Kyle S. Brown, CEO of ThermaFreeze Products Corporation. "We have evaluated numerous representation models and are firmly convinced that the level of expertise provided by L2Tdirect in product development and distribution affords us the greatest impact opportunity in the shortest amount of time," he said.

L2Tdirect is an offshoot of Georgia-based Licensed 2 Thrill, LLC, an intellectual property licensing company, founded by Robert and Pam Howard, Cameron Reynolds and Les Wilson. All are veterans of the Cola Wars with years of overseas product development and retail distribution in North American and Internationally. "It is an exciting opportunity for us to launch our L2Tdirect operation with a lineup as viable as the ThermaFreeze products. We see a great need for these products and our national rep organization is jumping at the prospect of presenting a product to their buyers that is truly new and unique," stated Cameron Reynolds, General Manager of L2Tdirect. "We are rapidly moving ahead with our International efforts at the same time which will provide us with greater economies of scale and will greatly benefit the consumer in these tough economic times," he said.

"Our business model is built on the development and production of dry or non-hydrated refrigerant products that are extremely inexpensive to produce and ship. ThermaFreeze product ships without the weight of water found in the shipment of all gel packs and ice bricks. This results in a lower carbon footprint in the cost of placing our product in retail. It also affords companies that want to promote their brand using ThermaFreeze as a premium the opportunity to do so at a very low cost while being sensitive to the environment," Mr. Brown said. "With L2Tdirect's contacts and understanding of the industrial and retail markets, they afford us a great opportunity to hit the ground running in North America with Asia to follow closely behind," he said. "L2Tdirect will assist the company in managing Brokers, Rep Firms, Agents, and other channel distribution partners while assisting the company with pricing, packaging, and other critical issues we will face moving into consumer and industrial distribution," remarked Mr. Brown.

About: ThermaFreeze

ThermaFreeze™ Products Corporation (http://www.thermafreeze.com) manufactures and markets a patented, innovative refrigerant product designed for use in the commercial shipment of perishables, and for use as a consumer compress and chiller product. ThermaFreeze™ refrigerant is flat, lightweight and flexible, even when frozen.

About: Licensed 2 Thrill, LLC:

Licensed 2 Thrill, LLC is an Alpharetta, GA-based agency focused on the rapidly growing character brand markets. They opened in late 2006 and have added a number of independent film and content development companies to their portfolio. The company not only coordinates all the licensing activities but through its L2T Direct subsidiary, they can assist the licensee in product development, manufacturing and retail distribution.

Legal Notice Regarding Forward-Looking Statements

No statement herein should be considered an offer or a solicitation of an offer for the purchase or sale of any securities. This release contains forward-looking statements that are based upon current expectations or beliefs, as well as a number of assumptions about future events. Additional disclosure information can be found on the ThermaFreeze website at : http://www.thermafreeze.com.

Contact Information

  • For additional information contact:

    For ThermaFreeze Products Corporation:
    Management
    (877) 777-8397
    Email Contact

    For L2Tdirect:
    Cameron Reynolds
    (770) 664-6430
    Email Contact