Thermal Insulation Association of Alberta (TIAA)

June 11, 2012 11:00 ET

The Thermal Insulation Association Announces the Launch of their Innovative and Bold Marketing Campaign Featuring Superhero "Captain Insulation" at the Global Petroleum Show in Calgary, Alberta

CALGARY, ALBERTA--(Marketwire - June 11, 2012) - The Thermal Insulation Association of Alberta (TIAA) will be launching their new marketing campaign, "The Power of Insulation", featuring superhero character "Captain Insulation" at the Global Petroleum Show in Calgary, Alberta on June 12 - 14, 2012.

"The Power of Insulation" campaign is a bold new direction aimed at educating and informing the industry about the benefits of mechanical insulation in a fun and engaging way. "The Power of Insulation" campaign includes a live superhero mascot (will be at the Global Petroleum Show booth #5160), a 3D animated video, website (, branded merchandise, and a trade show display.

About TIAA

TIAA is proud to be celebrating their 50th anniversary as the voice of the mechanical insulation industry in Alberta.

Over the past 50 years TIAA has provided support to the industry and advocated for growth and advancement in the industry by providing scholarship and apprenticeship programs. TIAA aims to promote and encourage co-operation, discussion and consideration amongst all members of the insulation industry, and any private or public bodies affected by the insulation industry. Their goal is to improve and elevate the technical and general knowledge of persons in the industry, and to promote excellence in the manufacture, application and insulation of all insulation products and materials.

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