SOURCE: Omniture, Inc.

February 13, 2007 08:00 ET Selects Omniture to Measure the Impact of Online Content in Real-Time

OREM, UT -- (MARKET WIRE) -- February 13, 2007 --Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that, Inc. (NASDAQ: TSCM), a leading provider of financial commentary, analysis, research, news and ratings, has selected Omniture to help measure visitor response to the Company's online content.

Prior to Omniture, used a Web analytics platform that operated on a delay, making it difficult to react to visitor trends in a timely manner. With Web analytics data generated by Omniture, can determine how major headlines resonate with their readers to identify their specific interests and make on-the-fly adjustments in real time, to enhance content delivery.

"We are committed to delivering up-to-date information to help our readers stay on top of what's happening in the world of business, finance and investing," said Kenn Gold, director of reporting and analysis at "As a news organization, having access to live online performance data is critical. Omniture's real-time solutions allow us to monitor the behavior of visitors to our site, tailor content to satisfy observed trends and therefore optimize the real estate on our home page by consistently delivering timely, pertinent content."

As continues its relationship with Omniture, the Company will measure the impact of traffic to their free flagship site,, on subscriber acquisition. According to Gold, needs to understand how multiple parts of its online business work together to drive a highly efficient Web site. For example, will have insight into how to connect and optimize the advertising revenue and commerce portions of their Web site, while observing the influence of online marketing on visitor's consumption.

"Finding the best ways to consolidate and coordinate marketing initiatives -- like is doing -- is critical to driving higher ROI from the online channel," said Josh James, CEO and co-founder of Omniture. "Omniture has developed a platform that not only meets companies' immediate needs, but also provides them with a flexible structure to build upon as their online strategy grows and evolves."

About, Inc. (NASDAQ: TSCM) is a leading multimedia provider of business, investment and ratings content, available through its proprietary properties, which include Web sites, email subscription services, print, radio, syndication and audio and video programming. Founded in 1996,, Inc. pioneered the electronic publishing of financial information on the Internet. Today, the Company offers proprietary information on stocks, mutual funds, exchange traded funds (ETFs) and financial institutions, including various insurers; HMOs; Blue Cross Blue Shield plans; banks and savings and loans. The Company's breadth of top-grade services empowers a wide audience of retail and professional investors, by delivering information they can rely upon to make sound, informed financial decisions.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University™. Omniture's customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard.

Note on Forward-Looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and future benefits of our service offerings. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst service, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, our acquisition strategy and disruptions in our business and operations as a result of acquisitions, errors, defects, disruptions or other performance problems with our services, our ability to hire, retain and motivate our employees, our ability to collect customer data, the adoption of laws or regulations relating to the Internet or our operations, or interpretations of existing law, which could adversely affect our business; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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