SOURCE: Active Endpoints, Inc.

Active Endpoints, Inc.

October 05, 2009 13:36 ET

TheWatchery.Com Makes Time With ActiveVOS

Internet Retailer Increases Sales by Millions of Dollars by Changing Business Process With ActiveVOS

WALTHAM, MA--(Marketwire - October 5, 2009) - Active Endpoints, Inc. ( today announced that TheWatchery.Com has used the ActiveVOS business process management system (BPMS) to respond quickly to a new business opportunity, resulting in sales increases of millions of dollars.

TheWatchery.Com is a large Internet retailer, ranking number 278 in Internet Retailer's Top 500 Guide. TheWatchery.Com offers consumers famous-brand watches at discount prices and has been growing rapidly as its reputation for quality, customer service and discount prices spreads. In early 2009, TheWatchery.Com first implemented ActiveVOS to link its ordering system to its fulfillment system. ActiveVOS BPMS was used to transport orders between these two previously disconnected systems, ensuring the integrity of each order and allowing for more rapid fulfillment -- a crucial business process for an Internet retailer.

But the real value of implementing business process management (BPM) with ActiveVOS was demonstrated when TheWatchery.Com was given the opportunity to participate in the cashback program sponsored by Microsoft® for its new Bing™ search engine. In order to participate in the program, TheWatchery.Com was required to alter the process flow in both the ordering system and the fulfillment system to be able to record and manage tracking information supplied by the Microsoft Bing search engine. This tracking information is required to validate that a customer's order is eligible for the cashback discount. This major change was done in less than 24 hours and demonstrates the ability of the ActiveVOS system to respond on a dime to changes in core business processes. ActiveVOS BPMS unites developers, business analysts and end users and empowers them to make their core business processes respond to changing needs quickly and efficiently.

"Being able to respond in a very short time window to Microsoft's requirements for participating in Bing's cashback program resulted in additional sales of millions of dollars for us," said Joseph Levy, CEO, "Our business operates on 'Internet time' and our core business processes need to be able to adjust to that accelerated schedule. ActiveVOS allows us to deliver new and modified process applications almost as rapidly as we can think of them."

ActiveVOS is a model-based process development and execution system that allows developers and business analysts to collaborate on process design and implementation using the Business Process Modeling Notation (BPMN) 2.0 standard. In ActiveVOS, processes defined using BPMN 2.0 deploy to a scalable, proven BPEL (Business Process Execution Language) and WS-HumanTask server for execution.

Using ActiveVOS, development teams can easily collaborate with business end users to model and implement complete BPM applications. Absolute fidelity between the visualization of the process throughout its design and its visualization once deployed ensures a shared view of the process and improves visibility across stakeholders.

"One of the major reasons so many businesses are adopting ActiveVOS is because it allows them to respond to changing conditions and requirements in their business faster than ever before," said Eric Egertson, vice president, sales, Active Endpoints. "TheWatchery.Com's experience demonstrates that ActiveVOS actually delivers on this expectation, opening up new avenues of profitability and opportunity for organizations that adopt ActiveVOS."

Active Endpoints is demonstrating ActiveVOS 7 at two Gartner, Inc. events in Orlando, FL this week: The Gartner Business Process Management Summit from October 5 through 7 and the Gartner Enterprise Architecture Summit from October 7 through October 9.

About Active Endpoints, Inc.

Active Endpoints' ( ActiveVOS is the business process management system (BPMS) that development teams will love. ActiveVOS empowers collaboration between IT and end users to create BPM applications using services, making their organizations more agile and effective. ActiveVOS promotes mass adoption of BPM applications by focusing on accelerating project delivery time with a complete, affordable and easy-to-use system. Active Endpoints is headquartered in Waltham, MA with development facilities in Shelton, CT.

ActiveVOS is a trademark of Active Endpoints, Inc. All other company and product names are the property of their respective owners.

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