SOURCE: Rethink Breast Cancer

Rethink Breast Cancer

October 11, 2011 08:00 ET

They're Here! Hot Men Invade the App Store as the "Your Man Reminder" Free App Launches for National Breast Cancer Awareness Month

Check Out Rethink Breast Cancer's Latest Video Sensation Showcasing Cute Guys, Beautiful Breasts and an Important Message

TORONTO--(Marketwire - Oct 11, 2011) - Rethink Breast Cancer today announced the launch of Your Man Reminder, an innovative early breast cancer detection App for iPhone. The free App created by john st., features a choice of cute guys who pop up regularly with an encouraging reminder to get in touch with and know your breasts.

This early breast cancer detection campaign is the latest promotion from Rethink Breast Cancer, a Canadian charity which uses humor and sensitivity to elevate breast health messages to women in their 20s, 30s and 40s who otherwise might not think they are at risk. Two years ago the group launched the viral sensation Save the Boobs for Breast Cancer Awareness Month and also hosts the annual Boobyball black tie fundraiser, coming up this year October 14th in Toronto.

The latest humor filled Your Man Reminder video can be viewed here

"Our experience is that many young women are not aware of their risk for breast cancer," said MJ DeCoteau, Executive Director, Rethink Breast Cancer. "The use of 'hot guys' as a reminder for women to be breast aware is actually a great way for them to learn about breast health in a non-scary way. The idea behind our education initiatives is to break through the information clutter and remind women to know their bodies and be proactive in protecting them."

Download the free Your Man Reminder App today and join the fight in early breast cancer detection for celebration of October's Breast Cancer Awareness Month and then show your breasts some T.L.C. (Touch. Look. Check.) From the App choose from one of six guys to provide the monthly reminder and then share with a friend to see what guy they utilize. With the touch of the screen, customize the App by changing the special calendar settings and appointment reminders. Utilize the 'Signs and Symptoms' tab within the App to answer any questions or concerns.

The Your Man Reminder App is available now to download free for iPhone mobile devices and will be available for free download on Android mobile devices later this month.

In 2006, Rethink launched a TLC campaign in Canada to encourage women to be breast aware. The campaign asks women to Touch their breasts to feel for anything unusual, Look for changes and be aware of shape and texture, and Check anything unusual with a physician. For more information about Your Man Reminder and the TLC campaign, please visit

About Rethink Breast Cancer
Rethink Breast Cancer is a charity helping young people who are concerned about and affected by breast cancer through innovative breast cancer education, research and support programs. Rethink is a national volunteer driven registered charity with a bold, enterprising and entrepreneurial approach. We are thinking differently about how to beat breast cancer. For more information on Rethink Breast Cancer, visit

About john st.
john st. is a 100-person communications collaborative that uses advertising, design, digital and strategic planning to make its clients' brands unignorable. They were recently nominated for Strategy's 2011 Agency of the Year and Digital Agency of the Year. For more information on john st. visit

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