SOURCE: PetSmart


October 06, 2009 09:00 ET

Things That Go Bark in the Night

PetSmart® Ready to Treat -- Not Trick -- the Nearly 20 Million Pets Expected to Don Costumes This Halloween

PHOENIX, AZ--(Marketwire - October 6, 2009) - Pets can have their devilish day in disguise with help from PetSmart® (NASDAQ: PETM) this Halloween. According to a recent PetSmart survey, nearly 20 million pets (with help from their parents) will sport a costume this year.

GIVEAWAY: What Costume Would You Buy For Your Four-Legged Friend?

"Pets are like our children, and pet parents love to include their pets in the fun of dressing up for Halloween," said Rashell Cooper, PetSmart's fashion expert. "Our unique selection of costumes this year is a combination of returning favorites, like the cow and bumble bee, and some great new choices, like the firedog, dinosaur and lion."

PetSmart is also the exclusive retailer of popular Disney character costumes, like Mickey and Minnie Mouse, Tigger, Snow White and Tinker Bell. All pet costumes are all available for less than $20 U.S. ($22 CAN).

Cats will not be ignored this Halloween. PetSmart also has Halloween hats just for cats including a devil, witch, jester, cowboy and mouse. All cat hats are available for $6.99 U.S. ($7.99 CAN).

ARTICLE: Prep Your Pet to Dress in His Halloween Best

Adding to the Halloween fun, PetSmart offers pet parents two chances to show off their pet's personality. Pet parents can enter in PetSmart's Online Howl-O-Ween Photo Contest or attend the in-store Howl-O-Ween party. The online contest runs through Oct. 27 and the winners will be announced Nov. 3 on

Howl-O-Ween In-store Event

On Oct. 20 from 6 to 8 p.m., pets and their parents can show off their stylish costumes and devilish ways at PetSmart's annual Howl-O-Ween Costume Contest and Photo Event. The event will be held in all PetSmart stores and will feature a pet parade, prizes for contest winners and a free goodie bag for the first 100 customers. A photo package is available for $4.95 with a PetPerks card and includes a digital photo and collector Halloween-themed frame.


For more information about Halloween costumes, safety tips and the national Howl-O-Ween party, or to talk with a PetSmart expert, call the PetSmart 24-Hour Media Line at 623-587-2177 or visit

About PetSmart

PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. The company operates more than 1,145 pet stores in the United States and Canada, 156 in-store PetSmart PetsHotel® cat and dog boarding facilities, and is a leading online provider of pet supplies and pet care information ( PetSmart provides a broad range of competitively priced pet food and pet products; and offers complete pet training, pet grooming, pet boarding, Doggie Day Camp(SM) pet day care services and pet adoption services. Since 1994, PetSmart Charities, Inc., an independent 501(c)(3) non-profit animal welfare organization, has funded more than $87 million in grants and programs benefiting animal welfare organizations and, through its in-store pet adoption programs, has helped save the lives of more than 3.6 million pets.

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