SOURCE: emerson consulting group

June 10, 2008 14:58 ET

Think Great Thoughts: Feed Your Brain Data, Says "The Expert's Edge"

CONCORD, MA--(Marketwire - June 10, 2008) - Doing original research can help you become a nationally known thoughtleader, and you don't have to be a genius or have money to burn.

Anyone who invests some time and takes the right strategy can compile research that gives an edge on the competition, says "The Expert's Edge," a new book by Ken Lizotte published by McGraw-Hill.

"It's thoughtleading money in the bank," says Lizotte, who practices what he preaches as chief imaginative officer of emerson consulting group ( in Concord, Mass.

Original data you've amassed can be spotlighted on your Web site, become the foundation of a book and series of articles, and garner media attention and speaking appearances. You can even sell your research as a product, Lizotte says.

"Maybe you've never conducted research before. Maybe you have little if any money to invest. It doesn't matter," he says.

"The Expert's Edge" spells out nine steps to overcome challenges faced by new researchers.

But the nine steps aren't Lizotte's own. They condense the wisdom of research thoughtleader Bruce Katcher, Ph.D. -- and again show the value of research.

"My research showed that Katcher is the expert on survey research," Lizotte says.

"Feed Your Head"

Thoughtleaders think great thoughts. But they don't come from a vacuum, Lizotte points out.

"It's all about keeping your edge with fresh thinking. Just like the body needs food, the brain needs data," he says.

"The Expert's Edge: Become the Go-To Authority People Turn To Every Time" (McGraw Hill, 2008) covers the theory and practice of thoughtleading, from Ralph Waldo Emerson -- who earned his keep with public speaking -- to contemporaries like Donald Trump, Tom Peters, Suze Orman and Harvey Mackay.

emerson consulting group inc. has helped 200 organizations and individuals become thoughtleaders since 1996.

More information about "The Expert's Edge" can be found online at

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